Wyndham celebrates 2022 achievements amid steady travel demand

After achieving several milestones globally in 2022, Wyndham Hotels & Resorts is focused on continued expansion this year as demand for travel remains stable, driven by the recovery of the travel and hospitality sectors.

The Parsippany, NJ-based company said Wyndham and its franchisees will be successful in the new year due to steady travel demand and continued spending on infrastructure. The company has 9,100 hotels in more than 95 countries.

According to recent Travel to the US According to the report, spending on domestic travel is expected to grow by more than 8% in 2023, adjusted for inflation, while global tourism is expected to grow by 30%. Economist Intelligence Reference. Accordingly, Wyndham expects significant tailwinds from the latest $1.2 trillion infrastructure bill, the largest in US legislation in 70 years.

The hospitality major said in a release that its business travelers came mostly from infrastructure accounts, which saw double-digit revenue growth compared to 2019 and are expected to increase as new projects begin to repair bridges, roads and ports across the US.

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New brands

Wyndham continues to grow its global footprint across a 24-brand portfolio in 2022, launching brands, entering new markets and adding diverse hoteliers.

Some highlights of the company:

  • Launched ECHO Suites Extended Stay by Wyndham and entered America’s lucrative extended stay market. The brand exceeded its initial growth expectations by adding a portfolio of 170 hotels and over 21,000 rooms in nine months.
  • The luxury Registry Collection Hotels brand has increased its presence in the all-inclusive segment by adding 14 new resorts. With this, Wyndham has nearly 30 all-inclusive resorts in Latin America.
  • Vienna House acquired the brand from Berlin-headquartered HR Group, a longtime Wyndham franchisee. Wyndham nearly doubled its upscale presence in Europe, the Middle East, Eurasia and Africa and added more than 40 new hotels with a total of more than 6,400 rooms.
  • Merged 13 brands into 22 new markets. Globally, Wyndham brands now have multi-country representation. There are notable openings fFirstDolce by Wyndham in BrazilThe first oneWyndham in CanadaThe first oneLa Quinta by Wyndham ChinaThe first oneTRYP by Wyndham in GreeceThe first oneWyndham Grand in MexicoThe first oneMicrotel by Wyndham New ZealandAnd the firstWyndham Garden in Turkey.
  • Became the first major hotel company to introduce a program aimed at women hoteliers (Women Own the Room) and a program for black entrepreneurs (Bold by Wyndham).
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“Developers choose Wyndham for the strength of our brands and know that we are going to be collaborative partners every step of the way. It starts with our team taking the time to understand their unique needs and working with them to ensure they are putting the right brand in the right market at the right time,” he said.Chip OlsonChief Development Officer of Wyndham Hotels & Resorts.

Enhancing the guest experience

The company has introduced multiple initiatives to upgrade the guest experience. Some of them are:

  • Launched Road Trip Planner, a tool for travelers to plan and book their road trip directly using the Wyndham mobile app.
  • Wyndham rewards loyalty program with new free night redemption options for its portfolio of more than 50,000 hotels, vacation rentals and Vacation Club resorts.
  • Became one of the first major hotel companies to offer a virtually no-cost, mobile tipping platform to all of its US and Canadian franchisees.
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Support for franchisees

The company has used its size and scale over the past year to ensure its franchisees have a strong level of support and service in sales, operations, marketing, design and construction. Highlights include:

  • Web traffic across Wyndham.com channels increased 9% YOY and longer booking windows compared to 2021.
  • RevIQ has launched a cloud-based, mobile-first revenue management platform that, when synced with one of the company’s two next-gen, cloud-based property management systems (Oracle OPERA Cloud and SynXis Property Hub), gives franchisees access to technology solutions. Designed to increase rate, streamline operations and improve efficiencies.
  • Introduced a mobile key solution, helping franchisees upgrade door locks instead of replacing them.
  • The collection of assets in key destinations expands the collection of meetings to over 160 hotels and resorts worldwide.

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