It has a reputation for being one of the busiest months on the beverage industry calendar and this year October really takes that reputation very seriously.
Looking for a cocktail week to attend? How about four cocktail weeks? That’s right, this month there’s no tinkering with retail celebrations and neither is retail non-trade, with spirits conferences taking place across Europe throughout the month.
The biggest event on the global rum calendar returns this month, offering the chance to get your hands on rare and elusive tots, while those traveling through Munich this month can get a taste of Oktoberfest before they fly.
Read on to find out what else this month has in store for the world of spirits.
What: The TFWA conference returns for 2022
When: 2nd-6th October
Where: Cannes, France
The south of France will soon be packed with visitors from all over the world attending the annual Tax Free World Association (TFWA) World Exhibition and Conference in Cannes.
The five-day event is a firm fixture on the global travel retail (GTR) calendar – and this year’s show organizers promise to present a superb line-up of talks and seminars from the industry’s top speakers, as well as a wide range of event booths featuring the best spirits in the world GTR Sphere.
Our highlights and must-visit booths of the conference can be explored here.
What: An exploration of Irish whiskey
When: Every Saturday 2pm BST
Where: The Umbrella Workshop, East London
When you have more than 300 bottles of Irish whiskey in your bars (the largest collection in London) it makes sense to host a weekly tasting session and masterclass on the subject, which the team behind Discount Suit Company and The Sun Tavern have started to do .
Led by the knowledgeable team from The Umbrella Project’s newest venue, The Umbrella Workshop, the two-hour tasting sessions are designed to guide guests through a selection of the very best, including a Poitín for good measure.
Sessions can be booked individually or privately for a group, with each beginning with a welcome whiskey cocktail to showcase the spirit’s versatility.
During the session, guests will have the opportunity to sample drams such as Redbreast 15, Bushmills 16, Teeling Umbrella Ginger Beer Finished, Hook Head by Waterford and Killowen Poitín, all showcasing the styles of Irish whiskey from the best distilleries in Ireland.
Snacks will be supplied by neighboring delis accompanying the tasting.
What: An Oktoberfest pop-up featuring Gebr. Heinemann Duty
When: Until October 31st
Where: Munich Airport
Oktoberfest is back for the first time in three years and to celebrate, Mast-Jägermeister SE has unveiled an airport installation.
The pop-up brings Jägermeister and Oktoberfest to life for travelers, getting them in the party mood even before boarding. The space combines Bavaria’s traditional designs and icons with Jägermeister’s new global travel retail campaign The Secret is You, a cutting-edge digital art experience.
Within the zone, visitors are offered an ice cold shot of Jägermeister, Jägermeister Manifest or Jägermeister Cold Brew Coffee and are encouraged to learn more about Jägermeister.
Travelers can purchase a special Oktoberfest 2022 edition of Jägermeister and play Jägermeister’s Wheel of Fortune, a twist on the traditional Oktoberfest game to win signature ice-cold shots, mini beer mugs and the traditional snack, pretzels.
What: A unique music event in two cities
When: October 6th and 13th
Where: Sydney and Melbourne, Australia
Tia Maria celebrates its Two Of A Kind liquors this month with a new series of events that will see a line-up of legendary DJ couples perform back-to-back to create the ultimate two-city party atmosphere.
Consumers in Sydney and Melbourne have been told to grab a buddy, family member or other half – the person who always stays by their side – to double the fun.
These two events are all about celebrating the “uniqueness” of Tia Maria’s two signature liqueurs, the new Tia Maria Matcha Cream and the original Tia Maria Cold Brew. This means guests can enjoy the “Two of a Tini” cocktail experience throughout the evening with complimentary classic espresso martinis and the new matchatinis.
There are also delicious canapés and other cocktails on the menu, including Tia Coffee Negroni, Tia & Coke, Tia & Tonic, and Tia Maria Matcha Cream, served neat over ice.
What: Edinburgh’s biggest cocktail party
When: October 7th to 16th
Where: Edinburgh, Scotland
With 21 pop-up bars in Cocktail Village, an interactive Mirror Mirror rooftop bar, headlining acts and a program of experiential events, Edinburgh Cocktail Week is set to be the Scottish capital’s biggest cocktail celebration yet.
A flash of the Edinburgh Cocktail Week bracelet gives the wearer access to a variety of £5 (US$5.61) cocktails created by each of the 120 bars participating in the festival, as well as access to the Cocktail Village, where a further £5 -Cocktails are available with a range of local and international brands including Gray Goose, Tequila Rose, Jack Daniel’s, London Essence and Stranger’s Point Gin – a new local gin brand to be launched exclusively in the Village and in the pop-up bars will be available.
Also for the first time this year, Cocktail Village will also feature a ‘Takeover Bar’, which will see some of Edinburgh’s best bars collaborate with Bacardi Martini brands; Hey Palu with Bacardi, Commons Club with Patron, Nauticus with Dewar’s and Hawksmoor with Bombay Sapphire.
What: Mexico City travels to London
When: October 7th
Where: Eve Bar, London
Mexico City’s acclaimed Handshake Bar heads to London this October to take over Eve Bar, located beneath Adam Handling’s Michelin-starred Frog in Covent Garden.
In partnership with Mijenta Tequila, the Handshake Bar will be serving their perfectly crafted signature cocktails and one-of-a-kind serving for one night only this fall.
Led by renowned Dutch bartender Eric van Beek, the Handshake Bar team serves a concise range of cocktails including Jasmine & Peaches, prepared with Mijenta Blanco Tequila, jasmine tea, peach and lemon; Mexi-Thai consisting of mijenta blanco tequila, markut lime, tomato water and basil oil; and Cielo Claro, built with Mijenta Blanco Tequila, Riesling, apricot and lemon.
What: A charity table setting master class for The Drinks Trust
When: October 11th
Where: The Londoner, Leicester Square
Want to learn the secrets of an aesthetically pleasing cocktail party? This event will do.
Taking place at the brand new Whitcomb’s at The Londoner, St Germain collaborates with colorful Instagram influencer Rosanna Falconer to explain to guests how to create the perfect soiree and the secrets behind creating the perfect tablescape, as well as how to make it perfect that Art of cocktail making.
“Creativity is the focus in St. Germain,” said the creative expert. “From the first bloom of the elderflower to the entrepreneurship of the founder. It’s such a joy to co-host with a brand that understands the power of flowers, color and joy to elevate everyday life. I can’t wait to welcome guests to this event. The talk includes easy tips for flower arrangements at home, a look at my dinner party scrapbook, and a tutorial on bows. And of course plenty of time for Q&A over cocktails.”
All proceeds go to The Drinks Trust, a beverage industry community organization that cares for and supports the people who make up the beverage industry workforce, past and present.
What: A celebration of the London cocktail scene
When: 13-23 October
Where: Anywhere in London, UK
Once again, the organizers of London’s biggest cocktail festival have played fast and loose with the word week as London is about to host a 10-day celebration of cocktails across the city.
The London Cocktail Week bracelets, also known as the hottest accessory of the season, are back and ready to give their wearers access to £7 (US$7.85) worth of cocktails at more than 300 participating bars across the city provide.
It is Hasta la vista the big Cocktail Village this year, and a huge hello to four new micro-centres in different corners of the city – from Belgravia to Devonshire Square and from Covent Garden to Borough Yards – The Little Cocktail Villages will act as perfect jumping-off points for an evening before heading into a (or more) of London’s best bars.
Wristbands are available now for £15 (US$16.82) each.
For our picks of this year’s London Cocktail Week must-attend events, see the October issue of The liquor store Magazine.
What: A two-day rum festival
When: 15th-16th October
Where: ILEC Conference Centre, West London
A fixture of the beverage business calendar since its inception in 2007, now the Rum Fest is back for 2022 bringing pairing events and master classes, as well as exclusive trade events, giving the beverage industry and press a preview of new, old and rare rums give.
This year’s program also sees the return of the Rum Experience University, where Master Blenders, Master Distillers, Ambassadors and more will teach a three-hour in-depth course for professionals looking to expand their knowledge of the rum industry.
Do you have your eye on a tot that you’ve always wanted to try? Grab one of The Golden Tot tokens, priced at £5 each, to sample some of the world’s finest rums at Rum Fest Live.
Consumer tickets for Rum Fest Live on October 15 start at £45 (US$50.45) and October 16 from £35 (US$39.24). They include a tasting glass, exhibition brochure and access to free master classes and all samples at the show.
What: A series of birthday events, tastings and takeovers
When: From October 20th
Where: Aberdeen, Scotland
To celebrate his 10thth To mark its 100th birthday, the team at Aberdeen’s The Tippling House have planned a range of events, tastings and takeovers this month.
During Aberdeen Cocktail Week, the decades-old venue has scheduled a bar takeover by world-famous Edinburgh bar Bramble on October 20th, as well as the festival’s official closing party on October 24th, co-hosted with London-based Portobello Road Gin.
Other celebrations include a bespoke whiskey bottling, a “Meet the Maker” wine dinner with a Sicilian wine producer, a seafood dinner with Harris Gin and an alumni get-together for past and present team members.