United Kingdom B2C e-Commerce Market Opportunities Databook 2022: 100+ KPIs on Verticals, Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics, 2017-2026 – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–The “United Kingdom B2C E-Commerce Market Opportunities Databook – 100+ KPIs on E-Commerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument , Consumer Demographics – Q2 2022 Update report has been added ResearchAndMarkets.com Offer.

The UK B2C e-commerce market is expected to grow at 12.24% annually and reach US$285.5 billion in 2022.

The medium to long-term growth story of the B2C e-commerce industry in the UK promises to be attractive. B2C e-commerce is expected to grow steadily during the forecast period, registering a CAGR of 9.83% between 2022 and 2026. The country’s B2C e-commerce gross merchandise value will grow to $415.4 billion in 2026 from $254.4 billion in 2021.

The e-commerce industry has been rapidly gaining momentum in the UK as consumers shift their spending to online channels. Across Europe, the UK e-commerce market is one of the most advanced, offering new players the opportunity to test new businesses and approaches to online retail. With double digit growth over the past three to four years, the UK e-commerce market has contributed significantly to the global growth rate.

In the next few years, the industry is expected to continue on its growth path. In 2021, e-commerce transactions accounted for more than a quarter of all retail sales in the UK. As the market is expected to continue growing, e-commerce transactions will account for nearly a third of all retail sales by 2024. Amid the increasing adoption of digital wallets, alternative payment methods such as “buy now, pay later” have also gained traction in the country.

With BNPL becoming one of the fastest growing online payment methods in the UK, e-commerce players cannot ignore the fact that BNPL and digital wallets are gaining traction among consumers in the country. As more consumers realize the benefits of innovative payment methods like BNPL, e-commerce players must find innovative ways to create technology-centric strategies to meet the growing and diversified needs of their customers.

Online fashion retailers are increasing their marketing spend to drive growth

In the next three to four years, online shopping trends among consumers are expected to increase further. While this presents a growth opportunity for online retailers, there is increasing competition for market share in the industry. As a result, companies are increasing their marketing spend to capture more market share in the UK.

  • In May 2022, Boohoo, one of the country’s leading online fashion retailers, announced that the company is targeting growth in the second half of 2022 after increasing its marketing spend, which will help the online retailer build its newly acquired brands. Notably, the company has increased its marketing budget by £22million. In addition to Great Britain, the company is also represented in the United States.

  • Notably, the UK is the largest Boohoo market, accounting for 61% of its sales. In both markets, the United Kingdom and the United States, the company has gained significant market share over the past two years. The company’s active customer base has grown 43% since 2020 to 20 million. In the last 12 months ending May 2022, the company’s active customer base has increased by 10%.

More and more retailers are launching online marketplaces to increase their sales volume in the UK

Amid the rising trend of online shopping among consumers in the country, offline retailers are increasing their online presence by launching their e-commerce marketplaces.

  • In May 2022, Mountain Warehouse, a UK outdoor retailer, announced that it had launched an online marketplace to offer customers a wider choice of brands. The marketplace is home to some of the most well known brands on the market including Nike, Donda Cycling, Slazenger and Canterbury among others. Notably, the retailer is also actively looking for new brands to expand the product offering for customers on its online marketplace.

Online grocery delivery platforms are expanding their strategic partnerships with supermarkets to roll out the service in more locations

To tap the high-growth market and increase their market share in the online grocery segment, online grocery delivery platforms are expanding their strategic partnerships with supermarkets to roll out the service in more locations.

  • In June 2022, Uber Eats and Asda expanded their strategic partnership to add 88 stores across the UK to the app. This expanded partnership means Uber Eats customers can shop for groceries at 405 locations across the country and have them delivered in less than 30 minutes. In particular, the strategic collaboration with Asda allows Uber Eats customers to order more than 1800 products through the app, including seasonal and everyday items.

  • In May 2022, Deliveroo and Sainsbury’s also expanded their strategic collaboration to bring a further 65 Sainsbury’s stores onto Deliveroo, bringing the total to 336 stores in the UK. First announced in 2020, the strategic partnership will now offer consumers more than 1,500 products that can be delivered on demand. This expanded partnership comes amid the growing number of shoppers looking for affordable and convenient groceries and grocery products with home delivery.

Amazon is launching a free grocery delivery service for its UK Prime members

With grocery delivery platforms gaining traction among Britons over the past two years, e-commerce giants are looking to enter this segment by offering free grocery delivery services to their select users.

  • In September 2021, Amazon announced that it had entered into a strategic collaboration with Deliveroo. As part of the strategic partnership, Amazon will offer free grocery delivery services to its Prime members in the country through Deliveroo Plus. In particular, the Prime members in the country get access to the silver tier of Deliveroo Plus, which gives them free delivery above the order price of around $35.

  • Deliveroo charges around $5 for the Deliveroo Plus service. So this offer from Amazon means for its Prime members that Brits with an Amazon Prime membership are now saving over $55 a year. In particular, Amazon’s entry into the grocery delivery service in partnership with Deliveroo means further competition for other players, including Uber Eats, DoorDash and Grubhub.

The UK has a more established telemedicine market compared to other countries in Europe

Amid the growing competition in the online drug delivery segment, players are entering the quick commerce sector to increase their order volume and grab more market share.

  • In November 2021, LlyodsPharmacy announced that its 24 hour medicine delivery service via LlyodsDirect would now be available across England. The announcement came after a successful attempt to deliver medicines in just 24 hours.

  • The company has partnered with Royal Mail to trial the 24-hour delivery service for three months in March 2021. Upon completion of the trial, the company announced that the service is available in virtually all of its UK stores.

  • Under the service, Royal Mail delivers the standard medicines within 48 hours, while the refrigerated and controlled medicines are delivered within 24 hours.


key figures

  • Amazon

  • argus

  • eBay

  • Marks & Spencer (M&S)

  • tesco

  • Deliveroo

  • Domino’s Pizza

  • gousto

  • Just eat

  • Uber eats

  • Booking.com

  • Expedia group

  • gett

  • Jet2holidays

  • Above

UK B2C e-commerce market size and future growth momentum

  • Gross merchandise value trend analysis

  • Trend analysis of average value per transaction

  • Trend Analysis of Gross Merchandise Volume

United Kingdom User Statistics and Key Performance Indicators metrics

  • user statistics

  • card abandonment rate and product return rate

  • B2C e-commerce per capita and GDP per capita

  • GDP per capita trend analysis

UK B2C E-Commerce Market Share by Major Players

  • UK Retail E-Commerce Market Share by Key Players (Amazon, Best Buy, Etsy, Target, Walmart)

  • UK E-Commerce Market Share by Key Players (Booking Holdings, Expedia, Gett, Lyft, Uber Taxi)

  • UK Food Service E-Commerce Market Share by Key Players (Doordash, Grubhub, Instacart, Kroger, Uber Eats)

UK B2C Ecommerce Market Size and Forecast by B2C Ecommerce Segment (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Retail (breakdown by Clothing, Shoes & Accessories, Health, Beauty & Personal Care, Food & Beverage, Appliances & Electronics, Home Improvement, Books, Music & Video, Toys & Hobbies, Auto)

  • Travel & Hospitality (Breakdown by Air Travel, Train & Bus, Taxi Service, Hotels & Resorts)

  • Online Food Service (Breakdown by aggregator, direct to consumer)

  • Media & Entertainment (Breakdown by Streaming Services, Movies & Events, Theme Parks & Gaming)

  • Healthcare and Wellness

  • Technology Products and Services

  • other segments

UK B2C e-commerce market size and forecast by retail sales channel

  • platform for consumers

  • Straight to the consumer

  • consumer to consumer

B2C e-commerce market share in the UK by travel and hospitality distribution channel

  • Market share by travel and hospitality distribution channel

  • Aggregator App – Gross Merchandise Value Trend Analysis

  • Direct to Consumer – Gross Merchandise Value trend analysis

UK B2C e-commerce market size and forecast by online food service distribution channel

  • Aggregator App

  • Straight to the consumer

UK B2C E-Commerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Website based

  • live streaming

UK B2C E-Commerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2017-2026)

UK B2C E-Commerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2017-2026)

UK B2C e-commerce market size and forecast by operating system

  • iOS/macOS

  • Android

  • Other operating systems

UK B2C e-commerce market size and forecast by city

UK B2C E-Commerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Credit card

  • debit card

  • Bank Transfer

  • prepaid card

  • Digital and mobile wallet

  • Cash

  • Other digital payments

UK B2C Ecommerce Consumer Demographics

  • Market share by age group

  • Market share by income level

  • Market share by gender

For more information about this report, visit https://www.researchandmarkets.com/r/83q6g5

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