Group and Queensland team up for global campaign

Brisbane, Australia, October 26, 2022 /PRNewswire/ — Group, a leading global travel services provider, has launched a promotional campaign with Tourism and Events Queensland targeting travelers from six key markets around the world to experience “A Beautiful Way to Be” at Queensland.

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The campaign targets two main tourism segments – couple vacations and family vacations. The campaign is scheduled to go live on October 25 and will last for one month, the campaign is intended for travelers in Australia, New ZealandGod United Kingdom, Japan, South Koreaand Singapore. will host dedicated local pages sharing all the wonders of QueenslandAs well as hotel discount coupons for consumers to use when booking Queensland Hotels on

According to a tourism study in Australia, Queensland welcomed 194,000 tourists in the June quarter of 2022. Although this is still lower than the period before COVID, it was up 542% compared to the same period the previous year following the relaxation of exit and entry policies.

Meanwhile, data from showed that searches for Queensland As a target increased by almost 350% from January to August 2022 Compared to the corresponding period last year, when the upward trend continues.

“Powered by big data, this collaborative advertising campaign delivers advertising content precisely according to the user’s preferences,” he said Bo SunChief Marketing Officer of Group.

“We are very excited to work with such an amazing destination as Queensland. We will share the wonders of Queensland Across various channels, maximizing reach and impact, including through e-coupons, influencer content sharing, multi-platform social media and online channel marketing.”

Addison ChenGeneral Manager of Destination Marketing at Group, commented on the partnership, “We are incredibly excited to launch our global campaign with TEQ, leveraging Group’s strength in key markets around the world. Our first collaboration with QueenslandThis campaign marks a major step forward for Group’s growth in the region, as well as another clear signal that destinations are eager to welcome travelers to their shores.”

Michael BranaghGroup Marketing Manager at Tourism and Events Queensland (TEQ) says the partnership is TEQ’s first global campaign to launch in six international markets simultaneously.

“Customers around the world can easily access of Queensland Information about destinations, plan their vacation and book packages through’s global platform. It added a lot of value to of Queensland offer and provide a competitive advantage to the destination,” he said.

Queensland It is a destination that connects travelers to diverse and epic experiences.

“From immersed in the vastness of the Great Barrier Reef and Daintree Rainforest in the north to the dynamic cosmopolitans and beautiful beaches in the south, travelers will be transformed by their time in Queensland.”


About Tourism and Events Queensland (TEQ)

Tourism and Events Queensland (TEQ) is the Queensland Government’s lead marketing, tourism experience and development agency for major destinations and events.

With our vision “to inspire the world to experience the best address on earth”, QueenslandWe are an experience-focused and destination delivery organization that brings people and places like never before through innovation and collaboration with the tourism and events industry.

About Group Group Limited (NASDAQ: TCOM; HKEX: 9961) is a leading global travel platform, integrating a comprehensive suite of travel products and services and differentiated travel content. It is the destination of choice for travelers in porcelain, and increasingly for travelers around the world to research travel, get inspired, make informed and cost-effective travel bookings, enjoy hassle-free on-the-go support and share travel experiences. Founded in 1999 and listed on Nasdaq in 2003 and HKEX in 2021, the company currently operates under a portfolio of brands, including Ctrip, Qunar, and Skyscanner, with the mission to “pursue the perfect trip for a better world”.

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