Tourism Ireland launches International Programming Fund

A scene in Enniskerry, Co Wicklow, Ireland. Credit: ROLLINGNEWS.IE

Tourism Ireland has announced application details for the 2023 International Programming Ireland Fund, now in its third year.

Producers of high-quality international programming produced on the island of Ireland are invited to submit evaluation proposals for part-funding of successful applications by 17 March 2023.

The fund aims to attract and support new, original, innovative and commercially viable programs that can be completed by December 2023. Applications are invited for targeted genres (including documentary, reality entertainment, cultural and professional documentaries), as well as socially sustainable themes, economic and environmental sustainability. Other reality genres such as adventure are welcome as long as they fit the brief.

Projects with European broadcasters confirmed to target the UK, US and Europe as key markets in 2023 are of particular interest in Germany, France, Spain, Italy, the Netherlands and the Nordics. Projects at a sufficiently advanced stage will be considered before March if they meet the criteria.

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Funding is awarded to producers for selected projects that are at a sufficiently advanced stage of development and have a dual role to showcase the island of Ireland, and are fully compliant with the broadcaster’s submissions.

Yvonne Pilkington, former director of format sales and production at NBCU International Studios, has been appointed to oversee this year’s fund management and pre-qualification.

A total of €1,386,000 has been awarded in 2023 and Tourism Ireland plans to invest in 10 to 12 projects that have already secured the support of an international broadcaster and/or distributor. Funding will be distributed at different levels according to the project, with Tourism Ireland’s investment capped at €200,000 per project and up to 50% of the production budget.

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Through the fund, Tourism Ireland wants to build on the success of previously supported projects across a range of genres. Adrian Dunbar’s Coastal Ireland Produced by Afro-Mic Productions for Channel 5. John Torode’s Ireland Cornelia Street Productions for Food Network, Ireland with Michael Wexford House by for PBS, Voice of Ireland Red Shoe production by Sky Arts and Greatest holes in golf No4 Productions and Leap Productions in association with Sky Sports’ Boulder Creek International. Successful commissions will highlight one (or more) of the agency’s main objectives to showcase Ireland’s beautiful landscape, rich heritage, living culture, food and drink, gentle adventure, or its people, characters and history.

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Pilkington said: It is an honor to have this invaluable access to contemporary Irish stories and to breathe life into them through the Foundation. I’ve spent years understanding what does and doesn’t work creatively and commercially on international platforms, so it’s an exciting prospect to be able to further contribute to the amazing work that this foundation has supported in such a short time.

Detailed guidelines are available HERE and online application form is available HERE.

Application deadline Friday, March 17, 2023 at 3:00 p.m.


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