Toothbrush Market to Reach USD 9.14 Billion by 2029 |

PUNE, India, Sept. 22, 2022 (GLOBE NEWSWIRE) — According to Fortune Business Insights, the global market size for toothbrushes was $6.78 billion in 2021. The market is expected to continue to grow $6.90 billion in 2022 to $9.14 billion in 2029Exhibition of a CAGR from 4.1% during the forecast period. Rising awareness of oral hygiene and emergence of disposable toothbrushes are expected to boost industry growth. Fortune Business Insights™ provides this information in his report entitled “Toothbrush Market, 2022-2029“.

A toothbrush is a commonly used oral hygiene product that helps maintain a clean mouth and provides users with a clean mouth. Rising awareness of oral hygiene is expected to boost product acceptance. Also, the availability of multiple brands, shapes, sizes and bristle types is expected to rapidly increase demand for brushes. In addition, the advent of multiple disposable brushes for travel purposes is expected to boost the development of the toothbrush industry in the coming years.

Effects of COVID-19:

Introduction of online retail to promote market advancement

This market is expected to be positively impacted during the COVID-19 pandemic due to manufacturers’ adoption of e-commerce. The sudden surge in COVID infections led to the closure of offline stores, necessitating the adoption of online shopping. Rapid digitization and reliance on the Internet of Things (IoT) are expected to drive adoption of the product. Additionally, the introduction of reduced capacity, production machinery, disinfection and social distancing can allow manufacturers to offset losses and increase revenue generation. These factors can drive market growth during the pandemic.

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Toothbrush market Scope and segmentation of the report:

report coverage details
forecast period 2022-2029
Forecast CAGR 4.1%
Value prognosis 2029 $9.14 billion
base year 2021
Toothbrush market size in 2021 $6.78 billion
Historical data 2018-2020
number of pages 160
Covered Segments By product type, by bristle type, by end user by region
Growth drivers of the toothbrush market Increasing prevalence of diseases related to the oral cavity driving growth
Increasing number of innovative product launches by prominent players to support growth

Fortune Business Insights™ lists all companies in the toothbrush market that are currently striving to reduce the impact of the Covid-19 pandemic on the market:

  • Hoffmann-La Roche AG (Basel, Switzerland)
  • Abbott (Abbott Park, USA)
  • Thermo Fisher Scientific, Inc. (Waltham, USA)
  • Beckman Coulter, Inc. (Danaher) (Brea, USA)
  • Tulip Diagnostics (P) Ltd (PerkinElmer Inc.) (Bambolim, India)
  • Eurofins Scientific (Luxembourg, Luxembourg)
  • DiaSorin SpA (Saluggia, Italy)
  • Grifols, SA (Barcelona, ​​Spain)
  • Siemens Healthineers AG (Munich, Germany
  • Mylab Discovery Solutions Pvt. ltd (Lonavala, India)
  • Orthoclinic Diagnostics (Raritan, USA)
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report coverage

The report provides a detailed analysis of the top segments and the latest trends in the market. It comprehensively discusses the driving and restraining factors and the impact of COVID-19 on the market. In addition, the regional developments and the strategies of the key market players are examined.

driver and restraint systems

Launch of innovative products and oral disease prevalence to drive market growth

It is expected that the increasing prevalence of oral disease and increasing oral health concerns will encourage the adoption of advanced toothbrushes that offer a unique cleaning experience. In addition, the prevalence of noma, orodental trauma, oral cancer, periodontal disease and tooth decay encourages manufacturers to bring innovative products to market. For example, in July 2018, Koninklijke Philips NV announced its Sonicare Protective Clean’. It is an advanced line of products that uses advanced pressure sensors to reduce excessive manual production on the teeth. Additionally, the increased focus on developing Bluetooth and Wi-Fi enabled oral care products is expected to boost product adoption. These factors can propel the growth of the toothbrush market.

However, it is expected that the strong competition from local and unorganized players will boost the market development.

Browse the detailed research report summary with table of contents:


By product type, the market is segmented into electric and manual. The bristles are divided into firm, medium and soft. Depending on the end user, it is categorized into adult and child. Geographically it is divided into North America, Europe, Asia Pacific, South America, Middle East and Africa.

Regional Insights

Rising infrastructure facilities in India and Indonesia are expected to drive market growth in Asia-Pacific

Asia Pacific is expected to dominate the market share of toothbrushes due to growing infrastructure facilities in India and Indonesia. The Asia Pacific market is expected to dominate the market share in the coming years. In addition, the increasing awareness of cleanliness and hygiene among people is leading to the introduction of better toothbrushes. These factors lead to strong market growth.

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In North America, the introduction of innovative dental solutions by companies such as Unilever Plc., Colgate Palmolive Co. and others could boost toothbrush sales. For example, in January 2018 in the US, Colgate Palmolive Co. announced its AI electric toothbrush powered by artificial intelligence. These factors could drive the market growth.

In Europe, the presence of adequate oral care import facilities in the UK and Germany is expected to spur market growth. In addition, the rising awareness of the product’s prominence is expected to support the market development.

Reasons for this report:

  • A qualitative and quantitative market study based on segmentation that includes both economic and non-economic factors
  • Information on the market value per section and sub-segment
  • Indicates the region and market segment expected to expand fastest and dominate the market.
  • The consumption of the product/service in each region is highlighted along with the factors affecting the market in each region.
  • The competitive landscape includes the market rankings of the top players along with new service/product launches, collaborations, business expansions and acquisitions made by the profiled companies in recent years.

competitive landscape

Manufacturers launch unique products to expand the product portfolio

The leading companies operating in the market are announcing novel products to attract consumers, expand product portfolio and strengthen their market presence. For example, Guangdong BESTEK E-Commerce Co.Ltd. offers a unique electric toothbrush with UV sanitizer and M-Care to provide users with a germ-free cleaning experience. This strategy can enable the company to attract consumers and strengthen its brand image worldwide. In addition, the introduction of advanced technologies and heavy investments in research and development can enable companies to strengthen their market position and increase revenue generation.

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Detailed table of contents:

  • introduction
    • scope of research
    • market segmentation
    • research methodology
    • Definitions and Assumptions
  • summary
  • market dynamics
    • market leader
    • Market Restrictions
    • market opportunities
    • New trends
  • Important Findings
    • Overview of parent/related markets
    • Industry SWOT Analysis
    • Supply Chain and Regulatory Analysis
    • Recent Industry Developments – Policies, partnerships, new product launches and mergers and acquisitions
    • Qualitative analysis (in relation to COVID-19)
      • Effects of COVID-19
      • Supply chain challenges
      • Potential opportunities due to COVID-19
  • Global Toothbrush Market Analysis, Insights and Forecasts, 2018-2029
    • Key Findings / Summary
    • Market size estimates and forecasts
      • By product type (value)
        • manual toothbrush
        • Electric toothbrush
      • By bristle type (value)
      • By End User (Value)
      • By Region (Value)
        • North America
        • Europe
        • Asia Pacific
        • South America
        • Middle East & Africa
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Table of contents continued…!

key industry development

  • January 2020: SmileDirectClub has partnered with Walmart to sell oral irrigators, electric toothbrushes and toothpaste in nearly 3,800 Walmart stores across the United States.

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Frequently Asked Questions (FAQs):

1. How much is the toothbrush market worth?

Answers: According to Fortune Business Insights, the global market size was US$6.78 billion in 2021 and is expected to reach US$9.14 billion by 2029.

2. What was the value of the global market in 2021?

Answers: In 2021, the global market value was USD 6.78 billion.

3. At what CAGR is the market expected to grow at during the forecast period (2022-2029)?

Answers: With a CAGR of 4.1%, the market is expected to show steady growth during the forecast period (2022-2029).

Read related insights:

Oral Care Market Size Worth $38.89 Billion By 2027 | At 3.1% CAGR

Toothbrush market to reach $9.14 billion by 2029 | Launch of innovative products and oral disease prevalence to drive market growth

Cosmetics Market Size To Reach $415.29 Billion By 2028 | Cosmetics industry with noticeable CAGR of 5%

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