The National Snow Show – InTheSnow


What to expect from this year’s National Snow Show

In just over a month, the National Snow Show will open the doors of the NEC in Birmingham, officially opening the 2022/23 winter season. Thousands of snow sports enthusiasts of all skill levels are expected to attend the two day event packed with fantastic interactive features, world famous speakers and some of the best retail outlets the scene has to offer.

The show is a one-stop shop for skiers and snowboarders looking to start the season in style. The Snow Stage is back in partnership with Inghams and hosted by legendary Chemmy Alcott and Scott Penman. The stage will be home to world-class talent including Eddie “the Eagle” Edwards, Katie Ormerod, Billy Morgan, Aimee Fuller, Mia Brookes, Graham Bell, Tim Warwood, Warren Miller, Keme Nzerem, Anna Turney and Jenny Jones Inspiration.

the snow show

The Crystal Ski Holidays sponsored Snow Skills Cabin, hosted by industry mogul Tord Nilson, also returns and will offer a full programme, including sessions to start an instructor career, an introduction to split boarding, technique improvement and how to be more environmentally conscious, if you are planning a ski holiday.

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This year the show will feature some brand new features including the Après Pavilion delivered in partnership with Ski Club GB, OOSC, Eco Ski and NUCOTravel. An area where visitors can sit back, enjoy live music by Squid Lips, enjoy DJ sets and ‘Beer Pong Championships’ by OOSC, NUCO Travel and Cheers, ski simulators and insurance advice from the show’s official insurance partner, Ski Club GB, a Gear can cleaning station from Eco Ski and mountain-inspired drinks from Jubel Beer. The mood cools down until 3pm when the tunes hit a notch and the drinks start to flow. Don’t miss SkiYodl’s Alpine Bar, open all weekend to provide the perfect place to kick back with friends new and old and absorb the energy of the show.

the snow show

Also new for 2022 is the Warren Smith Ski Technique Lab, which will bring a personalized ski MOT from experts, an enhanced feature of RAF Nordic and Norway Home of Skiing, which will host a Nordic introduction to roller skating as well as a greater biathlon experience Laser shooting alongside the experts. For those looking to perfect their balance skills, check out the Balance Board feature with Swifty.

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Now in its second year, the show will feature a 40% larger indoor slope from SnowDome, giving budding skiers and snowboarders of all ages the chance to try their hand under the watchful eye of SnowDome and FIS experts. A souped-up skate ramp to test those skateboarding skills on Graystone Action Sports’ Skate Mini Ramp is back by popular demand with jam sessions and Swag Up on Saturday afternoons, as well as boot-fitting sessions with Ski Exchange.

The snow show

A shopper’s paradise, the show includes booths from high street brands and boutiques including Atomic, Rossignol, Pulse Roll, Nordica, Oakley, UYN, Spyder and Picture Organic, who will be participating in the show’s major retail partner booth. Other exhibitors include The Snowboard Asylum, Völkl, Dalbello, Marker, Salomon, Black Peak Trading and many more.

As visitors focus on their next winter break, the show offers personal access to expert tour operators and resorts to help them plan the perfect trip, whether traveling alone or with a large group. Crystal Ski Holidays, Inghams, Ski Andorra, Ikon Pass, Aosta Valley Tourist Board, France Montagne, Georgian National Tourism Administration, LAAX, Jackson Hole Mountain Resort, OTP Swiss Holidays, Norway Home of Skiing and Snowsport Scotland will all be present at the show ready , to offer tailor-made advice and tailor-made holidays.

National Snow Show announcer Eddie ‘the Eagle’ Edwards commented, “I’ve always found ski and snowboard shows to be a great way to bring people involved in Winters Ports together. It was such a shame I couldn’t be there ‘in person’. 2021, but I’m really looking forward to being there this year. My time at the Olympics has taught me so much and I believe everyone should try snow sports regardless of experience or ability. The atmosphere when you bring snow sports lovers together is fabulous and I can’t wait to share my story and hear other people’s stories at the show.”

The National Snow Show takes place in Hall 1 of the NEC in Birmingham from 15th to 16th October. Doors open at 9am, tickets are £10 per person, children under 16 are free.



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