DALLAS, January 9, 2023 /PRNewswire/ — Southwest Airlines Co. (NYSE: LUV) today announced five Leadership promotions across several Departments. These changes, which are in effect immediately, represent phase two of the organizational structure work that began in September 2022. This step will provide strong synergies by bringing together Teams, which will strengthen our operational execution and better serve our People and Customers.

Adam Decaire being promoted from Vice President of Network Planning to Senior Vice President of Network Planning and Network Operations Control (NOC)where he will continue to report to the Chief Operating Officer Andrew Watson. Matt Hafner, Vice President of Network Operations Control (NOC) will report to Decaire. This change creates a tighter feedback loop between schedule design and schedule execution and adds resiliency and reliability to the Network. Decaire supported the design and deployment of innovative technologies and solutions in Network Planning that helped manage large-scale schedule dynamics. In this new role, he will continue to provide his vast knowledge of the airline’s network along with a unified organization that will bring Network Planning together with the NOC.

Decaire began his career at Southwest Airlines in 1996 as a Ramp Agent Cleveland, Ohio. He spent more than four years in various operational roles before moving to Network Planning, where he has been Vice President since April 2018. Decaire graduated from The. The Ohio State University with a Bachelor of Arts in Aviation Management.

Tony Roach being promoted from Vice President of Customer Experience and Engagement to Senior Vice President of Marketing & Customer Experienceand will continue to report to the Executive Vice President (EVP) and Chief Commercial Officer Ryan Green. In this role, the functions under Roach’s Leadership include Marketing, Product, Digital, Customer Experience & Engagement. His oversight will now expand to include: digital experience, go to market efforts, and the airline’s loyalty program, Rapid Rewards, as well as ancillary products.

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Roach joined the Company in 2001, where he spent over ten years in various roles across Marketing, most notably overseeing Rapid Rewards Partnerships. In 2017, he took over the carrier’s Customer Experience efforts, and in 2021, Customer Relations, where he recently established the broader Customer Experience and Engagement Team. He holds a Bachelor of Business Administration in Marketing and Management from Abilene Christian University.

Whitney Eichinger being promoted from Vice President of Culture & Engagement to Senior Vice President of Culture & Communications. Eichinger will continue to report to the Chief Administrative & Communications Officer Linda Rutherford and will continue to lead the Culture & Engagement function, as well as the Communications & Outreach Department. In this role, she will lead Southwest’s Culture, Communications and Engagement efforts.

Eichinger launched her career at Southwest Airlines, where she spent 15 years in various Leadership roles within Communications & Outreach. In 2014, she left the Company to join Ford Motor Co., where she led financial, investor and legal communications efforts, as well as those related to the Lincoln brand. Before returning to Southwest, Eichinger headed Communications at DetroitRock Ventures and Bedrockert, before returning to Southwest Airlines in 2019 as Vice President of Culture & Engagement. Eichinger holds a Bachelor of Arts in Journalism from The University of Texas at Arlington.

Jeff Novota being elevated from Associate General Counsel to Vice President Corporate Legal & Transactions. In his new role, Novota will provide advice on corporate governance, securities, compliance, negotiations and general corporate matters. He and his Team provide legal support to the Company’s treasury, finance, investor relations, real estate, supply chain, sustainability, commercial and operations functions. Novota will report to the Executive Vice President and Chief Legal and Regulatory Officer Mark Shaw.

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Before joining Southwest in 2011, Novota practiced at a Chicago law firm where he focused on aviation finance and regulatory matters. He received his JD from Indiana University and his Bachelor of Science from Purdue University. Novota is also an FAA-licensed multi-engine commercial pilot and flight instructor.

Dave Harvey being promoted from Vice President of Southwest Business to Vice President and Chief Sales Officer (CSO) and will continue to report to the EVP & Chief Commercial Officer Ryan Green. His Team is responsible for all aspects of business-to-business sales and service for accounts including global, national, federal/state, higher education, middle market, small business, and meeting/event travel accounts. Additionally, Harvey Teams manage all distribution relationships (global distribution systems, travel management companies, online booking tools, and technology intermediaries) across sales channels. Harvey has been with Southwest Airlines since 1999, serving in various roles across Technology, Corporate Strategy, Commercial Planning, Network Planning, Business Development, Corporate Sales, and most recently, Vice President of Southwest Business.

Harvey received his Bachelor of Business Administration from the National University of Ireland University of Texas at Austin in Management Information Systems and his Master of Business Administration in Operations Management and Master of Science in Organizational Strategy from the National University of Ireland, Galway University of Texas in Dallas.

“Our People are and always have been the strength of Southwest Airlines, and I am extremely proud to have such talented and dedicated Leaders who are passionate about serving our Employees and Customers,” said Southwest Airlines President & CEO . Bob Jordan. “I would like to congratulate and thank Adam, Tony, Whitney, Jeff, and Dave for taking on these additional responsibilities at a critical time for our beloved Company.”

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ABOUT Southwest Airlines Co.
Southwest Airlines Co. one of the most respected and awarded airlines in the world, offering its one-of-a-kind value and Hospitality at 121 airports across 11 countries. After celebrating its 50th Anniversary in 2021, Southwest took flight in 1971 to democratize the sky through friendly, reliable and low-cost air travel and now carries more air travelers flying non-stop within it. the United States than any other airline.1 Based in Dallas and renowned as an Employee first corporate Culture, Southwest maintains an unprecedented record of no employee or involuntary layoffs in its history. Through the power of more than 62,0002People to deliver unparalleled Hospitality, the Maverick airline enjoys passionate loyalty among up to 130 million Customers carried annually. That formula for success has led to 47 consecutive years of industry-leading prosperity3profitability for Southwest (NYSE: LUV) Shareholders. Southwest has a unique heritage and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the heart of its success. Learn more by visiting Southwest is also continuing to develop tangible steps towards achieving carbon neutrality by 2050, including offering Customers the opportunity to help the airline offset its carbon emissions. To be part of the solution, visit

1The U.S. Department of Transportation’s latest report on domestically-origin passengers who boarded
2Active full-time equivalent employees

31973-2019 annual profitability

SOURCE Southwest Airlines Co.


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