Thoughtful Media Group debuts its first Southeast Asian regional omnichannel advertising network, enabling advertisers to deliver targeted content, messaging and experiences to one of the world’s largest and most concentrated populations of online consumers and retailers
- Thoughtful Media Group Inc. and Magnite, Inc. collaborate on the launch of TMG Media Network, an omnichannel cross-platform advertising solution for international and regional brand advertisers
- TMG Media Network offers advertisers access to influencer content creation, first-party e-commerce data, and social commerce opportunities at scale
Singapore, October 27, 2022 (GLOBE NEWSWIRE) — via NewMediaWire — The history of Thoughtful Media Group Inc (“Thoughtful Media Group” or “TMG”), the Thailand-based, digital advertising arm of Society Pass Incorporated (Nasdaq: SOPA) (“SoPa” or the “Company”), Southeast Asia’s (“SEA”) leading data-driven loyalty and e-commerce ecosystem, today partnered with The capitalization of Magnite, Inc. (NASDAQ: MGNI) (“Magnite”), the world’s largest independent omnichannel sell-side advertising platform. Magnite serves as the first sell-side platform connected to the TMG Media Network, a premium omnichannel cross-platform advertising solution for international and regional brand advertisers.
The TMG Media Network offers brand advertisers exposure to consumers in Vietnam, Indonesia, the Philippines, Singapore, and Thailand, including the more than 3.3 million registered consumers in the SoPa ecosystem. The network will feature premium inventory across its owned channels and the wider web, including display, mobile, video, social and digital out-of-home when fully deployed. For brand advertisers, the TMG Media Network offers an unprecedented combination of scale and personalized media, targeting SEA markets and their combined 650 million population.
Magnite enables programmatic activation and expands demand facilitation for TMG Media Network across its omnichannel inventory. Advertisers and publishers can then activate data from TMG Media Network through Magnite, opening up new opportunities to reach audiences at scale across ad formats for brands.
Dennis Nguyen, TMG Chairman, explains: “We are excited to launch the TMG Media Network, which gives advertisers access to influencer content creation, highly targeted 1. in SEA, the TMG Media Network incorporates a multi-faceted, data-driven approach to audience reach, engagement, and conversion that results in a more impactful brand and consumer experience. well positioned to become the region’s first media and advertising network with end-to-end content, data and delivery solutions.”
Gavin Buxton, Managing Director, Asia at Magnite, said: “We are excited to be working with one of Southeast Asia’s most innovative brands and platforms to drive meaningful growth through game-changing content, data and technology. SoPa’s expansive and growing audience data enable to scale impactful, multi-channel experiences that shape the way consumers engage and interact with brands.
About Thoughtful Media Group Inc
Founded in 2010 and acquired by Society Pass Inc in 2022, The history of Thoughtful Media Group Inc is a Bangkok-headquartered social commerce-focused, premium digital video multi-platform network (“MPN”) / social media influencer advertising platform serving the SEA countries of Vietnam, Indonesia, Philippines, Singapore and Thailand.
About Society Pass Inc
Founded in 2018 as a digital-focused loyalty and data marketing ecosystem in the fast-growing markets of Vietnam, Indonesia, Philippines, Singapore and Thailand, which account for more than 80% of the SEA population, and with offices in Angeles, Bangkok, Hanoi, Ho Chi Minh City, Jakarta, Manila and Singapore, Society Pass Incorporated (Nasdaq: SOPA) is an acquisition-focused e-commerce holding company operating 6 interconnected verticals (Loyalty, Digital Media, Travel, Telecom, Lifestyle, and F&B) that seamlessly connect millions of registered consumers and hundreds of thousands of registered merchants/brands across multiple products connected. and service categories across SEA.
Society Pass completed an initial public offering and began trading on the Nasdaq under the ticker SOPA in November 2021. SOPA shares were added to the Russell 2000 index in December 2021.
SoPa acquires fast-growing e-commerce companies and expands its user base through a robust product and service ecosystem. SoPa integrates these complementary businesses through its Society Pass loyalty platform and circulation of its universal loyalty points or Society points, which has entered beta testing and is expected to be widely launched at the beginning of 2023. Society Pass loyalty program members earn and redeem personalized Society Points and receive promotions based on SoPa’s data capabilities and understanding of consumer shopping behavior. SoPa has gathered more than 3.3 million registered consumers and over 205,000 registered merchants and brands. It has invested 2+ years in building proprietary IT architecture to effectively scale and support its consumers, merchants and acquisitions.
Society Pass uses technology to tailor a more personalized experience for customers in the shopping journey and transform the entire retail value chain in SEA. SoPa operates Thoughtful Media Groupa Thailand-based, a social commerce-focused, premium digital video multi-platform network; NusaTripa leading Indonesia-based online travel agency; Gorilla networksa Singapore-based, Web3-enabled mobile blockchain network operator; Leflair.comVietnam’s leading lifestyle e-commerce platform; Pushkart.pha popular grocery delivery company in the Philippines; Handycart.vn, a leading online restaurant delivery service based in Vietnam; in the Manganesea leading local restaurant delivery service in the Philippines.
For more information, please see: http://thesocietypass.com/.
About Magnite, Inc
We are Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising platform. Publishers use our technology to monetize their content across all screens and formats, including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions every month. Anchored in vibrant New York City, sunny Los Angeles, mile-high Denver, historic London, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
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PRecious Communications for SoPa