Singles Day set to be biggest retail event of 2022

It’s not too early to learn lessons and prepare for next year, says nShift

LONDON, October 20, 2022 /PRNewswire/ — “Singles Day” may not have the popularity of Black Friday or Cyber ​​Monday. But it looks set to be the biggest online shopping day of the year. nShift, the global leader in parcel delivery management software, is urging retailers to be ready by delivering a competitive customer experience.

Established in 1993, Singles Day celebrates people who are not in a romantic relationship. It takes place on November 11th or 11.11. instead of; the day on which a series of individual digits stand together. Although it’s rarely talked about outside China and South East Asiait is the largest shopping event in the world with above-average sales figures $139 billion. In the last 12 years, Singles Day sales have grown by over 1000%.1 The day unleashes a flood of traffic to online retailers and webshops around the world, and businesses everywhere need to be prepared.

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With billions of packages expected to be shipped back and forth China Buyers want to be kept up to date on the status of their order until November 11th. Four in five (78%) online shoppers say they will switch brands if they don’t receive regular updates on the status of their shipment.2

Sean Sherwin-Smith Product Director, Post-Purchase at nShift said: “This busy time of year includes Singles Day, Black Friday, Cyber ​​Monday and the start of the holiday shopping season. Many retailers have realized that to remain competitive, they need to improve their post-purchase customer experience. It’s not too early for businesses to start thinking about how to improve their experience and performance for this time next year.”

nShift Track will be available in early 2023. It’s a one-stop-shop solution that empowers retailers and e-commerce companies to better communicate with their customers.

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It will:

  • Allow consumers to track their orders and receive regular updates around the retailer’s brand
  • Drive revenue growth in new channels where the customer interacts the most with the brand and products
  • Provide regular updates throughout delivery, from order confirmation to refund
  • Reduce Where’s My Order (WISMO) support calls by up to 60%
  • Build customer loyalty through constant relevant communication and enable retailers to extend the brand journey well beyond the simple buy, receive and repeat cycle.

Sean Sherwin Smith continues: “When the shopper has a great experience, they will come back for more. Retailers need to recognize that the post-purchase customer experience doesn’t end when the consumer clicks the buy button.

Providing regular and relevant branded communications on the status of the order helps build loyalty between the customer and the retailer. Not only does it reduce support calls and create brilliant opportunities for remarketing to consumers, but it also allows the retailer to boost their values ​​and create a much greater sentiment when customers are most engaging with the brand.

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nShift is offering a range of early bird discounts for people who sign up for nShift Track before Cyber ​​Monday, November 28th. Visit the nShift website for more information

About nShift

nShift is the global leader in cloud delivery management solutions, enabling seamless shipping and returns of nearly one billion shipments annually in 190 countries. nShift’s software is used by e-commerce, retail, manufacturing and 3PL trucking companies worldwide. The company is headquartered in London and Oslo. It has over 500 employees in offices in Sweden, Finland, Norway, Denmark, United Kingdom, Poland, the Netherlands, Belgium and Romania.

  1. https://queue-it.com/blog/singles-day-statistics/
  2. https://ridewithvia.com/resources/articles/78-of-customers-want-delivery-updates-on-orders-or-they-will-switch-brands/

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SOURCE nShift

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