Ovolo launches ‘Do Good, Feel Good’ sustainability initiative

Independent lifestyle hotel brand Ovolo launches sustainability initiative with promise “Do Good, Feel Good”.

As a central element, Ovolo announces a new “Green Perk”, in which a tree is planted for every direct booking in cooperation with Eden Reforestation Projects.

“At Ovolo, we want to encourage our guests, teams, suppliers and investors to do good, feel good,” said Dave Baswal, Chief Executive Office of the Ovolo Group.

“Our commitments go beyond environmental indicators to include issues such as celebrating diversity and inclusion, supporting children and schools, sourcing locally and building hotels that give

Key highlights of Ovolo’s commitment include two main pillars (Planet and People) and a set of actions under each:


– Working with EarthCheck to ensure all actions are science-based, strategic and sustainable.

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– The Plant’d Pledge, which promotes vegetarian and plant-based cuisine.

– A commitment to reduce food waste by 50% by 2030.

– Responsibly designing new hotels with sustainable materials and obtaining environmental certification for all newly built Ovolo-owned hotels.

– Eliminate single-use plastics by 2023.

– Measuring and managing CO2 emissions, water, waste and energy consumption.

– Local and organic sourcing wherever possible.


– Protecting the mental and physical well-being of employees.

– Providing education, nutrition and healthcare to underprivileged children in Indonesia and Hong Kong.

– Securing 50/50 women and men in managerial positions by 2025.

– Doubling fundraising efforts by 2025.

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– Promoting local art, culture and history to support local communities.

Ovolo has partnered with the Bali Children’s Foundation, which helps children complete school, find employment, and improve their lives and communities.

Ovolo sponsored a school in North Bali with classroom upgrades, one year of classroom instruction and a stationery kit for each student.

As of November 1st, Ovolo is partnering with Eden Reforestation Projects, an NGO that works with local communities to restore their environment and economy by planting sustainable trees.

Ovolo chose to plant trees in Nepal to reduce the impact of soil erosion, flooding and landslides.

When guests book directly with Ovolo, they will receive a message after their stay showing them where their tree was planted and information about the environmental impact of planting that tree.

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In addition, Ovolo is committed to producing an annual report that has been verified by an external auditor so that guests, employees and investors know exactly what the group is doing to make a positive contribution.

“Transparency and alignment with initiatives and sustainability development goals are crucial for us. We don’t just want to talk, we want to be held accountable,” added Baswal.

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