It is our duty to protect these (tourism) areas.
Mataram, NTB (ANTARA) – West Nusa Tenggara (NTB) Governor Zulkieflimansyah invited all parties to strengthen the province’s tourism promotion efforts with a tagline of ‘NTB: The Land of Infinite Experience’.
“If people want to enjoy their life, NTB is the land of infinite experience, which means that everything is here – there are mountains, beaches, and every (other) tourism (destination). There are (also) culinary delights , tourism villages, and traditional events,” he noted.
He said in a statement received on Sunday that the tagline was chosen to raise the potential of the province, both for local people and the international community – similar to the slogan “Wonderful Indonesia” used by the central government to describe Indonesia. world.
“The tourism destinations in NTB are quite complete actually. They also offer different tourism types and concepts. So all people should know that NTB is the land of infinite experience,” said the governor.
Therefore, he asked for the cooperation of all tourism stakeholders in the province to realize the tagline.
Thus, he encourages tourism business players not only to step up the promotion of sports tourism events, but also the events of other tourism sub-sectors in the region.
As of 2021, the province is the host of a number of international racing competitions, such as Motocross Grand Prix (MXGP), MotoGP, and World Superbike (WSBK).
“In NTB, there are also many other prominent destinations in Lombok, Sumbawa, Dompu and Bima that are interesting and capable of providing unforgettable experiences to visitors,” he said.
Meanwhile, the deputy governor of NTB Sitti Rohmi Djalilah said that in addition to strengthening the promotion for various tourism events and destinations, the provincial government also endeavored to maintain the environment and sustainability of the destinations.
“It is our duty to protect these (tourism) areas. Therefore, we are implementing various programs for that (environmental protection), such as zero waste, NTB Green, (use of renewable energies, and sustainable tourism development), she noted.
The deputy governor further said that the programs can be implemented through the cooperation of the provincial government of NTB with various parties because the government cannot work alone in the environmental issue.
“In 2021, we were invited to participate in the COP-26 in Great Britain. At the forum, we noted that NTB is ready to achieve Net Zero Emissions (NZE) in 2050. We know that we cannot achieve it alone. Therefore we are happy to collaborate with all parties for new initiatives and innovations,” she added.
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