Nearly six in 10 ski-lovers look for the sustainability credentials of their holiday providers before booking

A survey of 2,000 adults who have skied or snowboarded in the past four years found that the biggest environmental impacts of international vacationing are air pollution (48 percent), energy use (39 percent) and plastic waste (39 percent).

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According to a new report, Switzerland (38 percent) remains the most popular ski season, followed by France (37 percent), Austria (28 percent), Italy (27 percent) and Canada (23 percent). ).

The report also revealed that more than half of respondents are willing to book a ski holiday despite the current cost of living crisis.

Ski lovers find better ways to avoid chaos

Nicolas Bresch, Managing Director, UK & Nordics at Club Med, said: “It’s heartening to see that many of the destinations that Brits want to travel to are places where we have some of our best winter skiing.

“We are pleased to see the appetite for Alpine destinations increasing as we have ambitious expansion plans over the next five to 10 years including resort renovations for Serre Chevalier next season and St Moritz for the 2024/25 season.

“This comes in addition to the opening of an Exclusive Collection space at La Rosière, which will now offer 43 suites and an all-new resort in San Sicario, in the heart of the Italian Alps, from December 2023 for the 2025/26 season.

“As always, we are working closely with our customers and trading partners to understand where the greatest demand for new resorts is and are trying to meet it.”

Looking ahead to the 2022/23 season, people want to organize their holidays even further in advance, with research showing that 87 per cent of frequent skiers have already booked their trip six months or more in advance.

This is in contrast to last year, where 72 percent of frequent skiers were willing to book less than a month in advance.

Data from the Club Med store further supports this, showing that customers have booked at least three months early compared to the 2021/22 season.

Looking back at the airport and airline chaos of the past few months, 69 percent of Britons are now considering only traveling with hand luggage in order to avoid long delays or lost luggage.

When it comes to airport travel, two-thirds (66 percent) would consider vacation options that avoid flying altogether.

When looking for a destination or ski resort, 40 percent of people consider value for money to be the most important factor, while 39 percent of frequent skiers see good conditions and snowfall as one of the most important factors when choosing a ski resort.

Initiative has been certified in all resorts

Resorts in Les Arcs and La Rosiere see above-average snowfall in December, with La Rosiere falling an average of 52cm in the run-up to Christmas alone, which explains its popularity early in the season.

Now more than ever, climate change is at the center of public awareness, and many have taken decisive action to reduce their environmental impact.

Club Med has implemented a number of environmental commitments to improve its company’s environmental management and recognizes the responsibility placed on the travel industry to reduce its carbon footprint.

In particular, the Club Med resort in Valmorel was the first mountain hotel in France to be certified HQE (High Environmental Quality) in 2012, while all new resorts built since 2018 are BREEAM eco-certified (or equivalent).

More recently, as part of the Happy to Care initiative, 100 percent of all eligible Club Med resorts have now achieved Green Globe3 certification.

And all resorts have banned single-use plastic items.

Supporting local communities

Green choices are of particular importance for winter sports vacationers, as travelers want to spend most of their time in nature.

When booking a ski vacation, 43 percent of frequent skiers say they choose vacation providers that give back to the local community, while 37 percent choose companies that source food sustainably and 35 percent choose those that are single-use plastic-free.

Nicolas Bresch, Managing Director, UK & Nordics at Club Med added: “Our commitment to sustainability began over 40 years ago, in 1978 with the establishment of the Club Med Foundation.

“Today, the Foundation remains committed to supporting local communities and the communities in which we live and host resorts.

“We’re always looking for ways to improve ourselves as one of the largest all-inclusive holiday brands not just in Europe but globally, which is why we’ve worked hard to ensure that 100 percent of eligible Club Med resorts are Green Globe Certified.

“We understand that sustainability is becoming increasingly important for holidaymakers and we are proud to say that this has always been and always will be a priority for us.”


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