Marriott Bonvoy introduces its first Interactive anamorphic 3D outdoor activation in India – Campaign Brief Asia

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Marriott Bonvoy introduces its first outdoor anamorphic 3D interactive activation in India

Marriott Bonvoy has released its latest campaign in India to celebrate the return of travel with an immersive anamorphic installation at Cyber ​​Hub, Gurugram and Phoenix Mills (Palladium) in Mumbai through September 26, 2022. The campaign builds on the global tagline “Where Can We Take You” with “Here” as an expression to reveal the authentic, relatable little moments that travelers love and miss.

The hero video was shot in Malaysia, Indonesia, Japan and New Zealand, along with localized videos specially shot in India and converted into immersive anamorphic content. These videos celebrate the power of travel with moments everyone can relate to; From trips to beach destinations or mountains, the local videos cover cities like Chennai, Bengaluru, Mussoorie, Gurgaon, Kochi and Goa. Marriott Bonvoy invites travelers to take their next trip and enjoy those spontaneous travel moments. The interactive anamorphic installation that brings these videos to life was created by Inventech, a Laqshya Media Group company.

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Khushnooma Kapadia, Senior Area Director of Marketing, South Asia, Marriott International, said: “We are delighted to launch this 3D anamorphic outdoor installation in India to showcase our latest ‘Here’ campaign for Marriott Bonvoy. As an organization, we continually innovate to find New Age communications tailored to audiences with an appetite to consume narratives that appeal to their evolved sensibilities. Our members are now eager to travel and get back on the road, and with this immersive activation we want to help them discover all the places and experiences our hotels have to offer. This is an attempt to engage with our audience with the travel content we develop in a viewable format with high impact.”

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Sommnath Sengupta, CEO of Inventech, a Laqshya Media Group company, said: “The 3D DOOH format is extremely dynamic and engaging. It changes the relationship with the recipient as it is impossible to walk past it without noticing it. It changes the way people interact with advertising; it’s futuristic. With the right fusion of art, science and technology, our highly skilled, experienced and passionate team created this premium user experience for Marriott Bonvoy TG. Our immersive content ideas and interactive storytelling solutions for our clients using state-of-the-art, next-generation technology set us apart.”

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