Madrid Travels to Chicago & New York City to Reinforce its Touristic Positioning in North America


MADRID, September 22, 2022 /PRNewswire/ — The Tourism Department of Madrid City Council successfully held a roadshow in an effort to cement the North American market as the main source of international tourism The United Statesvisit both Chicago and NYC out September 12th to September 14th. Madrid Tourist Board executives hosted a rich agenda of events and strategic meetings, most of which took place in the presence of the Mayor of Madrid MadridJosé Luis Martínez-Almeida, who came NYC to commemorate the 40thth Anniversary of their town twinning, a formal and substantive cooperation between the cities.

The road show started Chicago with a networking event for travel agencies, tour operators and travel writers to connect with 20 Spanish companies specialized in the Premium Tourism and MICE segments. These promotions continued NYCwhere the mayor of Madrid reached out to over 100 North American companies to showcase the attractions that set them apart Madrid as one of the leading travel destinations in the world.

Mayor Martínez-Almeida held a meeting with representatives from Virtuoso, a renowned North American consortium of high-profile tourism travel agencies from various companies, to position themselves Madrid in the premium international market and promoting the destination’s bid to host the annual Virtuoso Symposium in 2024. Martínez-Almeida also met with representatives of the Broadway League, made up of over 700 members from the commercial theater industry, to discuss Channels for Unity and set up collaboration with the Theater der Gran Viarecognized as “Broadway of Madrid” and as one of the greatest cultural offerings of the destination.

To conclude the cultural initiatives of the destination, the Royal Theater, sponsored and promoted by the Department of Tourism of the City of Madrid, held a great concert that filled Carnegie Hall with Spanish music.

The Tourism Councilor for the City of MadridAlmudena Maillo also followed NYC to host a meeting with leaders from NYC & Company, the city’s official marketing, tourism and partnership organization, to discuss a collaboration agreement between the two destinations. Since 2007, Madrid and NYC have developed various joint promotional activities to give both cities visibility in their respective markets and expect to continue the alliance and launch new initiatives tailored to the current trends in the tourism sector.

360º advertising campaign

In addition, the Madrid City Council is developing a social media marketing campaign with American Airlines to encourage visits to the city, as well as a media advertising campaign accompanied by a placement of over 100 digital MUPIs, the images of the Spanish capital on the most central streets show from NYC.

The American Market

The United States is Madrids largest foreign visitor market and occupies first place among the top ten most important markets for the capital. In 2019, the city welcomed 809,490 Americans who generated 1,877,376 room nights. In 2022, the number of visitors reached 411,459 visitors, surpassing the 189,335 visitors of France172,371 visitors from Italy and 144,107 visitors from the United Kingdom.

All of the above efforts, along with various other promotional activities in progress, aim to increase demand for premium luxury travel and promote meetings, incentives, conferences and exhibitions Madrid.

Media contact:
Camila Gonzalez
[email protected]
305-532-7950

SOURCE Tourist Office of the City of Madrid



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