Italy’s Fashion Capital Has A Brand-New Luxury Hotel

Almost 10 years in the making, Portrait Milano was unveiled earlier this month. Located between Corso Venezia and Via Sant’Andrea in Milan’s Golden Triangle, this hotel is the latest luxury hotel to open in Italy’s fashion capital. But in a city already full of luxury properties, one thing that sets it apart is the historic building.

The landmark, now home to Milano portraits, dates back to 1564 and is the oldest workshop in Europe. Despite its importance, this building has remained largely unknown to the locals. Because the estate had been closed for decades. But in June 2013, Valeriano Antonioli, president and CEO of the Ferragamo family’s Lungarno Collection, chanced upon it when they were looking for a location for their next project.

Here’s an inside look at the latest luxury hotels in Italy

Photo credit: Courtesy of Martino Dini/Portrait Milano

Antonioli notes that the location, as shown in Portrait Roma on Portrait Firenze, between Via Condotti, Rome’s fashionable street, and Ponte Vecchio and Via de’ Tornabuoni, Florence’s posh shopping streets, is a pillar of the portrait collection, notes Antonioli. So when they were looking for a place in Milan, they knew they had to be in the heart of the city, in the Quadrilatero della Moda. While viewing the building adjacent to the seminary, the couple saw the shuttered school windows and immediately researched its history. After numerous discussions with the Catholic Church, the Lungarno collection was edged out from about 20 other international brands to lease the building, the CEO said.

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Luxury hotels in Italy
Photo credit: Courtesy of Martino Dini/Portrait Milano

After passing through Francesco Maria Ricini’s elegant Baroque portal on Corso Venezia, a covered passage opens onto a double-columned courtyard spanning 32,000 square feet, all meticulously restored by architect Michele De Lucci. And this area serves as the crowning glory of the property. “We didn’t want to create a portrait of Milano, we also wanted to build it a Portrait of Milano,” said Antonioli, where the pitch was for us is It should be a portrait of Milano.” Because unlike other brands that wanted to personalize this space for hotel guests, the Lungarno collection sought to create a space that could be enjoyed by local residents.

Portrait of Milano
Photo credit: Courtesy of Martino Dini/Portrait Milano

Called Piazza del Quadrilatero, this expansive plaza will house retail and dining outlets along with the hotel’s main entrance. Accessories enthusiasts will head to Maria Sole Ferragamo’s jewelry brand So-Le Studio, while trendsetters will find Antonia, a multi-brand store, featuring a capsule collection featuring a mix of established and up-and-coming designers. It’s sure to be a hot spot for foodies when the restaurants open up next spring.

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Currently, guests can dine at the casual 10_11 and dine on classic Italian cuisine. vitello tonnato and Trippa in Bianco. It will also boast a seasonal cocktail bar in a beautiful landscaped garden opposite the building, away from the noisy square for a peaceful evening. It will debut at the Beefbar Hotel in Monte Carlo in January, and an adjacent live music nightclub will open in March. But perhaps the most exciting option is the fine-dining restaurant set to open in February under the property’s executive chef Alberto Quadrio, a rising star who has worked in culinary circles including Yoshihiro Narisawa, Alain Ducasse and the late Gualtiero. Marchesi.

Hotel lobby
Photo credit: Courtesy of Martino Dini/Portrait Milano

Once inside, hotel guests are greeted in the lobby and then taken to one of the property’s three upper floors, where 73 rooms are located. The interior was designed by Michel Bonan, who worked on all the properties of the Lungarno collection. The rooms are decorated in a natural color palette with crimson or emerald green accents, two colors that represent Milan, and earlier mirrored the coats of bishops and cardinals, paying homage to the building’s owners. well-appointed digs feature luxurious beds wrapped in Frette linens; Florentine cane boiler; contemporary artwork; and collected bookshelves. Bathrooms are decorated in white Carrara marble or red porphyry and Breccia Medicea marble, and are equipped with Ferragamo amenities.

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Luxury hotels in Italy
Photo credit: Courtesy of Martino Dini/Portrait Milano

With the opening of an underground spa in the spring, the hotel will be an oasis for wellness enthusiasts. The Longevity Suite’s menu goes far beyond traditional massages and includes biohacking, anti-aging treatments such as cryotherapy, body sculpting and programs tailored to your needs. In this peaceful setting, there will be a swimming pool and a fitness center fully equipped with trainers.

Luxury hotels in Italy
Photo credit: Courtesy of Martino Dini/Portrait Milano

As we look to the future, Antonioli hinted at a Venice location and possibly another outpost in Rome, saying the brand will be successful in “the vast majority of European capitals.”

Nightly room rates start from: euro 850 (INR 74,815). For more information and to order, visit the Portrait Milano website.

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Main and Featured Image Credits: Courtesy of Roberto Zabini/Portrait Milano

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