Italy Tourism declares support for thermal tourism

Italy’s Minister of Tourism Daniela Santange is promoting thermal tourism during Les Thermalies 2023 in Paris.

The Minister of Tourism of Italy (MITUR), Ms. Santanche, cut the ribbon of the Italian pavilion at the thermal exhibition “Les Thermalies” in Paris with the slogan “MITUR supports thermal tourism”.

Organized by the ICE-Agency to promote Italy abroad and internationalize Italian companies, the pavilion aims to relaunch Italian thermal tourism.

The Italian delegation includes Daniela Santanche, Minister of Tourism; Massimo Caputi, president of Federterme (Italian spa association); Luigi Ferrelli, Paris Ice Director; Ivana Jelinic, Executive Director of ENIT (Italian National Tourist Board), presented the ItalCares platform, created and promoted with the co-funding of the Italian thermal tourism offer and Federterme, Ministry of Tourism. Also with them was the Italian Ambassador to Paris, Emanuela D’Alessandro.

Message from Minister Santange

“I would like to thank the Italian ambassador in France for the work he is doing and has done for Italy. I would also like to thank the French people, whom I love very much, especially for choosing Italy as their second tourist destination,” said the minister.

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“France and Italy were called the Latin sisters.”

MITUR has an important role to play: helping industry players do better and more, creating the best conditions for them to work. Thanks to the president of Federterme for giving me this opportunity. I am supporting a sector that suffered a lot during the plague years, and today my ministry really needs to support it.”

Santanche added: “Italy ranks eighth in terms of health tourism. We are not happy about this because we want to progress since the ancient Romans discovered spa tourism. We are the first nation to understand the benefits of spas.

Spa is an industry that we exported many years ago. [and] We aim to regain our top position. The Italian government must do two things: first, it must believe it; secondly, [is] Helping workers in this industry move forward.”

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The joint participation in this event aims to internationalize the spa system, strengthen national well-being and meet the demands of French consumers.

“The presence of Minister Santange is a very clear proof of the importance of promoting the Italian tourism industry in the French market, which is important for Italy,” said D’Alessandro.

Caputi recalled: “The spas are one of the best peaks of ‘Made in Italy’. Many tourists these days have experienced the Italian way of life, which focuses on human well-being, such as relaxation, quality food, wine and the environment. Italy There are no competitors in the country, but it is wise to constantly improve quality standards to meet the challenge of increasingly aggressive competitors.

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“The great success of Les Thermalies in Italy is a testament to the health tourism and well-being project created by Federterme and funded by the Ministry of Tourism.”

Jelinic pointed out: “Spas provide an opportunity to attract a share of the tourist market [the] It will contribute to the even distribution of flows in the country with less seasonality.”

“Italy performed well in December 2022. Room demand on the OTA channel rose to 37.6% from 18.8% in the same month of 2021, perfectly in line with the national average for the spa industry, reaching a saturation level of 37.5% availability for December.

“An analysis of Christmas holidays between 19 December 2022 and 8 January 2023 showed that 35.1% were dedicated to spas, compared to 18.4% for the same period in 2022/2021. In this case, the performance of thermal products is slightly higher than the national average of 32.5%.”


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