International brands gear up for MICE2022

It’s time to travel Down Under and test the latest innovation in coffee equipment at the Southern Hemisphere’s largest coffee show.

A trip to Australia is a time and travel expense for many international visitors. But when it comes to joining forces with industry leaders, networking with international suppliers and observing innovation in the Australian coffee market more than two years since the onset of the global pandemic, then it’s time well spent.

“The Melbourne International Coffee Expo (MICE) is an anchor point for international guests to engage with the latest and greatest innovations in the Australian market and the wider Asia Pacific region. Created in 2012 as a platform to match buyers with sellers, it has since become the industry’s annual hub for trading under one roof,” says Lauren Winterbottom, MICE Show Director.

“It is clear that international companies recognize the strength of our market. They are curious, want to network with our market and definitely want to attend MICE2022 as more than a quarter of the 170+ exhibitors are international brands and we expect an increasing number of international visitors to come through the doors.”

This year, September 27-30, MICE attendees can browse a range of international brands including espresso machine maker Rancilio Group; grinder maker Eureka; and coffee supply sales and service facilities, Espresso Mechanics and Service Sphere, among many others.

Germany-based Manufacture Espresso Coffee Machines (ECM) will make its debut as an exhibitor at MICE2022, showcasing its range of home espresso machines, grinders and espresso accessories.

“We look forward to introducing the home barista to some of our products. There is something for everyone in our wide range; Single-boiler machines, heat exchanger and two-boiler machines for every taste – all in a timelessly classic design and handmade in Italy and Germany,” says ECM Manufacture Marketing Manager Chiara Willkens.

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Australia has emerged as a major global show for ECM manufacturing seeking growth in the Asia Pacific region.

“We are very excited to be part of MICE and look forward to meeting espresso enthusiasts from around the world. As it’s time to visit the show, we can’t wait to experience it and showcase our products on the world stage,” says Willkens.

Rancilio Australasia is also looking forward to returning to MICE2022 and will showcase new and refreshed models from its portfolio, which includes the Rancilio, Rancilio Specialty and Egro brands, as well as its renowned Home Line range.

On display is the Invicta, a completely new model from Rancilio’s Specialty range. The successor to the flagship RS1, Invicta is a single tank machine utilizing advanced Steady Bree technology for the specialty market. It features a modern heat exchanger design that performs like a multi-boiler machine without the expense or complexity.

Rancilio will also present the Classe 5, Classe 7 and a new Classe 20. These traditional espresso machines have been redesigned and updated with Steady Brew technology to modernize the brand’s best-selling range.

The Italian grinder manufacturer Eureka also joins the list of debutant exhibitors. Attendees will be able to experience Eureka’s new generation of coffee grinders, such as the Mignon Libra, the latest innovation featuring new instant grind weighing technology.

“Both Eureka 1920 and the premium brand Eureka ORO will be represented at our very first exhibitor stand, with their respective top products Atom Excellence from Eureka 1920 and Prometheus from Eureka ORO,” says Eureka Sales Manager Luca Nunzi.

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“It will be a unique opportunity to bring a first-hand Eureka experience to the many baristas and coffee shop owners of the Australian and Southeast Asian markets. You can test innovative solutions for bulk sales and discover the latest Eureka technologies such as: B. IoT connectivity, automatic tamping and filter holder selection systems.”

According to Nunzi, MICE2022 has taken on a central role in the coffee community, which he describes as an “unmissable event”, not only in the Australian market but also in the international coffee scene.

“We couldn’t be happier to celebrate our first direct participation at MICE. We have always been enthusiastic visitors over the years and are delighted to be among the exhibitors this year. We’ll see you at stand 69 – you can’t miss it,” he says.

From beginners to seasoned professionals, Espresso Mechanics will be attending the show for the 12th timeth year, with some exciting new machines from Nuova Simonelli and Rex-Royal.

“Nuova Simonelli’s new Oscar Mood is sure to be the talk of the town. Now equipped with PID technology, Oscar Mood has become a stylish, ideal partner in the art of coffee and is perfect for small businesses. A strong ally for coffee lovers, this coffee maker offers an endless array of flavors to experiment with,” says Carly D’Agostino, Espresso Mechanics sales and marketing coordinator.

The gear supplier will also showcase Nuova Simonelli’s Aurelia Wave UX and the Rex-Royal S1.

“The Aurelia Wave UX is a coffee machine designed for locations with constantly changing staff. It’s extremely intuitive, easy to use and requires very little time for staff training,” says D’Agostino.

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“Regardless of whether you want to offer a classic coffee, espresso or hot chocolate in a bakery, small restaurant, convenience store or office, the Rex-Royal S1 ensures the perfect preparation of your drinks with its high-performance and high-quality components.”

Machine partner Service Sphere will similarly represent international brands including the highly anticipated Legacy machine from Eversys, La Cimbali’s M26 and M200, which can be combined with the Elective Grinder, Faema’s single group espresso machine Faemina and more.

“The Service Sphere team is so proud to be the Australian representatives of some of the finest espresso machines in the world. In cooperation with our foreign suppliers we will offer some of the latest machine innovations on stand 311 and we can’t wait to welcome MICE visitors to explore our extensive range,” says Service Sphere Managing Director Maurizio Marcocci.

MICE Show Director Winterbottom says that with such a comprehensive range of equipment on display for the global coffee audience, all that remains is to welcome guests and exhibitors to a truly inclusive, international show.

“Melbourne’s coffee culture is iconic on the international landscape and as a coffee destination, we take our coffee quality seriously. We look forward to welcoming the world’s industry leaders to MICE2022 and showcasing the best that Melbourne has to offer,” says Winterbottom.

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This article was first published in the September/October 2022 issue of the Global Coffee Report. Read more HERE.

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