JAKARTA — Indonesia’s smartphone market had a disappointing quarter in Q2’22 as it declined 10% YoY despite growing 6.9% QoQ to 9.5%, according to International Data Corporation (IDC) Worldwide million units totaled Quarterly Cell Phone Tracker. Overall, the first half of 2022 (1H22) ended 13.7% lower compared to 1H21 but 3.7% higher than 1H19. Both suppliers and consumers prepared for the seasonal Ramadan period but faced a slowdown in consumer demand.
“In Q2 22, the government lifted COVID-19 restrictions that allowed people to return to their hometowns for the first time in two years. As travel costs increased, people spent less on electronics/gadgets compared to last year. Consumer spending also shifted to other areas, such as food and transportation, as people returned to their normal activities. Rising commodity prices also increased pressure on disposable income, forcing people to prioritize spending on basic needs,” said Vanessa Aurelia, Associate Market Analyst at IDC Indonesia.
The market is expected to remain subdued in 2H22 as macro factors such as inflation, exchange rate movements, rate hikes and rising fuel prices continue to erode consumer spending. With that, IDC expects total smartphone shipments to decline in 2022.
Indonesia’s Smartphone Market, Shipments of Top 5 Companies, Market Share and YoY Growth, 2Q22
(deliveries in millions)
| company | 2Q22
broadcasts |
2Q22
Market share (%) |
2Q21
broadcasts |
2Q21
Market share (%) |
YoY Growth (%) |
| 1. OPPO | 2.0 | 20.6 | 2.0 | 19.1 | -3.0 |
| 2.Samsung | 1.9 | 20.2 | 1.7 | 16.2 | 11.8 |
| 3. alive | 1.7 | 17.8 | 1.8 | 16.6 | -3.4 |
| 4.Xiaomi | 1.5 | 15.6 | 2.8 | 26.5 | -47.1 |
| 5th kingdom | 1.2 | 12.1 | 1.2 | 11.1 | -1.7 |
| Other | 1.3 | 13.7 | 1.1 | 10.4 | 17.9 |
| In total | 9.5 | 100.0 | 10.6 | 100.0 | -10.0 |
| Source: IDC Quarterly Mobile Phone Tracker, 2Q22 | |||||
| Note: All numbers have been rounded. | |||||
Top 5 Smartphone Company Highlights (2Q22)
OPPO climbed back to first place in 2Q22. OPPO continues to expand its mid-range ($200-400) portfolio, with this segment accounting for 46.9% of OPPO’s total shipments, compared to 18.1% in Q2/21 supported by OPPO A96 and Reno 7 models. OPPO’s 5G share has increased significantly with the Reno 7 model.
Samsung fell to second place in 2Q22. Samsung increased shipments in its mid-range portfolio with the release of the new A and M models, as the segment’s contribution to Samsung’s total shipments doubled sequentially to 23.2%. Several new A- and M-series models were offered in 5G variants, which helped Samsung maintain its lead in the 5G segment.
lively maintained its third place in Q2 ’22 with a strong foothold in the <$200 segment, helped by strong performance from the Y15s and Y21 models. In addition, vivo also released the Y01 to fill the ultra-low-end segment (<$100) and to replace the Y1s. vivo's 5G shipment increased significantly thanks to the newly released T1 5G and T1 Pro 5G models.
xiaomi, in fourth place, held a strong position in the segment with the newly released Redmi 10A and 10C <200 US-Dollar. Ihre Flaggschiff-Produkte Xiaomi 12 und 12 Pro stärkten ihre Position im >US$ 600 segment, as they are no longer confronted with delivery restrictions in the higher price range. However, Xiaomi’s rank in the 5G segment fell to fourth as Xiaomi focused on refreshing its low-end 4G models ($100-200) during the quarter.
Rich stayed in fifth place in 2Q22. The newly released C35 and C31 strongly supported the <$200 segment, along with the older C models. Its mid-range segment showed significant growth thanks to the Realme 9, Narzo 50 and GT Neo 3T. The new GT Neo 3 has also pushed Realme's mid to high-end portfolio (US$400-600), while Realme's 5G share has grown significantly with models like the GT Neo3, GT Neo3T and Narzo 50 5G.
To learn more about the IDC Worldwide Quarterly Mobile Phone Tracker, please contact Vanessa Aurelia at [email protected] For media inquiries please contact Fenny Tjandradinata at [email protected] or Rosa Arzita Yoelma at [email protected]
