Inforial (The Jakarta Post)
Tue, September 20, 2022
The Association of Indonesian Semi-Permanent Makeup Experts (PERTASPI) has officially established the professional development of Semi-Permanent Makeup Experts (SPMU).
With the establishment of PERTASPI, it hopes to expand opportunities for wellness and beauty tourism in Indonesia developing standardized semi-permanent makeup on an international scale.
JAKARTA, September 15, 2022 – Semi-permanent makeup is a beauty service that has been in high demand in various countries including Indonesia since 2008. Semi-permanent makeup has many types of services: embroidering eyebrows, lips and eyeliner, camouflage services, repairing hairline and covering stretch marks on body parts. The increasing demand for these services goes in parallel with the increasing number of semi-permanent makeup artists in this country with a total of 1,000 business owners in clinics, salons, studios and home treatments in several major cities like Jakarta, Surabaya and Medan.
Against the background of the spread of semi-permanent makeup artists, PERTASPI was established with the aim of becoming an official organization for semi-permanent makeup experts/professionals (SPMU) in Indonesia to have an international standard quality to compete with their peers from foreign countries.
The event was attended by Anggie Rassly as Chair of PERTASPI, as well as eyebrow embroidery pioneers and experts whose names have been well known in the beauty industry over the last 15 years. Also present were Dr. I Putu Suprapta MSc, CMC as Medical Field Representative as Ethics Council of PERTASPI and Hengky Manurung, Deputy Industry and Investment Ministry at Ministry of Tourism and Creative Economy.
“We see that the potential of SPMUs in Indonesia is very big and our idea of founding PERTASPI is to increase the credibility of SPMUs to alleviate consumer concerns about instances of malpractice embroidering eyebrows, lip embroideries or others Treatments that have occurred frequently can be avoided,” Anggie said.
From a medical point of view, Drg I Putu Suprapta added the importance of creating an association that would guide SPMUs to have clear guidelines so that consumers better understand eyebrow and lip embroidery, which are safe treatments and don’t worry have to try. Training in maintaining cleanliness, using the right tools and working procedures according to international standards is part of the PERTASPI program.
Meanwhile, Indonesia should not lag behind the trend of wellness and beauty tourism adopted by other countries like Thailand and South Korea, according to the Ministry of Tourism and Creative Industries. Currently, Indonesian SPMUs are recognized by consumers from Singapore and Malaysia, particularly those who have come to Indonesia specifically to have eyebrow or lip embroidery done. However, Indonesia needs an official forum that supports, guides and protects SPMUs so that they can continue to develop into an international standard.
“Our hope is that in the future Indonesia will be known not only for nature and culture tourism but also for wellness and beauty tourism. If the number of foreign tourists increases on this basis, then it will have a positive effect on the Indonesians. Domestically, it will also open up new employment opportunities in the beauty industry,” said Hengky.
In addition to regular training courses and workshops, there are also monthly discussion forums on current topics and annual competitions in Germany and abroad. The mission of PERTASPI through this program is that all SPMUs can join PERTASPI as a member and together develop the Indonesian semi-permanent makeup industry.
For more information, see www.pertaspi.or.id and Instagram: @pertaspi