Indonesia B2C e-Commerce Markets Databook 2022: 100+ KPIs on e-Commerce Verticals, Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics 2017-2021 & 2022-2026 – ResearchAndMarkets.com

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The market in Indonesia is projected to grow at an annual rate of 19.00% and reach US$37.8 billion in 2022.

The medium to long-term growth story of B2C e-commerce industry in Indonesia promises to be attractive. B2C e-commerce is expected to grow steadily during the forecast period, registering a CAGR of 15.56% between 2022 and 2026. The country’s B2C e-commerce gross merchandise value will grow to $67.3 billion in 2026 from $31.7 billion in 2021.

The global outbreak of the pandemic and the social distancing measures put in place to deal with Covid-19 led to the growth of the B2C e-commerce market worldwide as the pandemic confined most of the people to their homes. The stay-at-home protocol has also accelerated the growth of online transactions worldwide, and Indonesia is no exception. E-commerce transactions as a percentage of total retail sales are also higher in Indonesia than other developed markets such as the United States, France, Spain and Sweden.

The country is set to become one of the largest digital economies in the Southeast Asia region, with about 40% of the total regional market share. Indonesia’s young population is expected to play a crucial role in the growth of the industry in the short to medium term.

In terms of the competitive landscape, native ecommerce marketplaces like Tokopedia and Shopee are still leaders in the ecommerce sector. These players have increased their market share over competitors including Lazada, Bukalapak, Blibli and JD.com Indonesia.

Each of these ecommerce marketplaces in the country has a unique advantage. For example, Shopee has a closed ecosystem with its logistics and payment services, while Tokopedia’s merger with Gojek gives the company more resources. On the contrary, Bukalapak’s miter program focuses on corner shops across the country. While there are many differentiators, all of these players are also similar in many aspects, including marketing content, free delivery service, and promotional efforts.

Firms are raising funds through a public offering to support their growth strategy in Indonesia

Amid increasing competition in Indonesia’s e-commerce industry and expected market growth over the next three to four years, companies are raising funds through a public offering to support their growth strategy.

  • GoTo, an Indonesian start-up born of a merger between e-commerce marketplace Tokopedia and ride-hailing giant Gojek, has raised $1.1 billion through an IPO scheduled for April 4, 2022 . The merged company GoTo, which has three businesses — ride-hailing, e-commerce, and financial services — in a single ecosystem — plans to use proceeds from the public offering to support its growth strategy.

  • The company also raised $1.3 billion from investors including Google, Softbank, Abu Dhabi Investment Authority, Temasek, Tencent and Fidelity International in its 2021 pre-IPO. In March 2022, the company announced that its total addressable market in the country is expected to increase to $137.5 billion in 2025 from $44.6 billion in 2020. This shows that the company will continue to increase its market share in the e-commerce segment in the short to medium term perspective.

  • In August 2021, Bukalapak, another e-commerce company in Indonesia, raised $1.5 billion through a public offering that valued the company at $6 billion. Aside from GoTo and Bukalapak, which have already raised a round of funding for public offerings, Blibli, another Indonesian e-commerce company, is said to have plans to raise $500 million through the IPO. The possible listing of Blibli is expected to take place in late June or July 2022.

Social commerce startups are conducting funding rounds to expand into more markets

The social commerce space has flourished in Indonesia over the past two years, with many innovative startups entering the market. After gaining a lot of popularity in Indonesia, these startups are trying to expand into new markets. Consequently, social commerce startups run rounds of funding.

  • In June 2022, Dagangan, a rural social e-commerce startup in Indonesia, announced that it had raised funds in its pre-series B funding round led by Sumitomo Mitsui Banking Corporation (SMBC) subsidiary BTPN Syariah. Ventura raised $6.6 million in funding. The investment round is part of the company’s strategy to expand into newer markets while enhancing its product capabilities. Notably, the e-commerce platform offers same-day and next-day delivery on a wide range of household products, including groceries and clothing, among others.

  • In September 2021, Evermos, another Indonesian social commerce startup, announced that it had raised $30 million in its Series B funding round led by UOB Venture Management.

Online travel companies are looking for rounds of financing to further accelerate their growth in the market

With the travel industry expected to experience a strong recovery over the next three to four years, players in this segment are conducting funding rounds to further accelerate their growth and solidify their position as market leaders.

  • In June 2022, Skift reported that Traveloka, the leading travel-based platform in Indonesia, plans to raise more than $200 million in a funding round. As of June 2022, the company had raised a total of US$1.2 billion across six investment rounds, including the US$250 million round in July 2020 led by the Qatar Investment Authority.

  • In Indonesia, Traveloka is the largest online travel agency with a 43% market share. The company also dominates the online travel sector in Malaysia, Thailand and Singapore along with Agoda and Booking.com. This round of funding will help the company continue to grow its business and valuation, which will also help Traveloka place the public offering at an attractive price in the future.

On-demand grocery delivery startups conduct funding rounds for product development and customer acquisition

As in many countries around the world, the segment of on-demand delivery is gaining popularity in Indonesia. This has resulted in many existing and new players entering the e-grocery segment over the past two years. As the market becomes more competitive, startups are raising funds for product development and customer acquisition. For example,

  • In May 2022, Astro, which offers a 15-minute grocery delivery service, announced that it had raised $60 million in its Series B funding round. The May 2022 investment brings the total funding the Company has raised since its inception in 2021 to $90. The investment round, led by Accel, Tiger Global and Citius, will be used for product development and customer acquisition.

  • In March 2022, Sayurbox also announced that it had raised over $120 million in its Series C funding round led by Northstar and Alpha JWC Ventures.

In the online groceries space, the quick commerce segment is also rapidly gaining momentum as startups seek to deliver orders to consumers in the country within 10 minutes. Startups in the Rapid Food Spare area also enter into financing rounds.

  • In February 2022, Bananas, the rapid commerce startup in Indonesia, announced that it had raised $1 million in its seed funding round to speed up the grocery delivery process.

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Indonesia’s B2C E-Commerce Market Size and Future Growth Dynamics

  • Gross merchandise value trend analysis

  • Trend analysis of average value per transaction

  • Trend Analysis of Gross Merchandise Volume

Indonesia User Statistics and Key Performance Indicators Metrics

  • user statistics

  • card abandonment rate and product return rate

  • B2C e-commerce per capita and GDP per capita

  • GDP per capita trend analysis

Indonesia B2C E-Commerce Market Share by Major Players

  • Retail E-Commerce Market Share in Indonesia by Major Players (Bukalapak, JD.id, Lazada, Shopee, Tokopedia)

  • Indonesia Travel E-Commerce Market Share by Major Players (Agoda, Bobobox, PegiPegi, Tiket.com, Traveloka)

  • Food Service Ecommerce Market Share in Indonesia by Major Players (GoFood, Grab Food, Kulina, Wahyoo)

Indonesia B2C E-Commerce Market Size and Forecast by B2C E-Commerce Segment (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Retail (breakdown by Clothing, Shoes & Accessories, Health, Beauty & Personal Care, Food & Beverage, Appliances & Electronics, Home Improvement, Books, Music & Video, Toys & Hobbies, Auto)

  • Travel & Hospitality (Breakdown by Air Travel, Train & Bus, Taxi Service, Hotels & Resorts)

  • Online Food Service (Breakdown by aggregator, direct to consumer)

  • Media & Entertainment (Breakdown by Streaming Services, Movies & Events, Theme Parks & Gaming)

  • Healthcare and Wellness

  • Technology Products and Services

  • other segments

Indonesia B2C E-Commerce Market Size and Forecast by Retail Sales Channel

  • platform for consumers

  • Straight to the consumer

  • consumer to consumer

Indonesia B2C E-Commerce Market Share by Travel & Hospitality Distribution Channel

  • Market share by travel and hospitality distribution channel

  • Aggregator App – Gross Merchandise Value Trend Analysis

  • Direct to Consumer – Gross Merchandise Value trend analysis

Indonesia B2C E-Commerce Market Size and Forecast by Online Food Service Distribution Channel

  • Aggregator App

  • Straight to the consumer

Indonesia B2C E-Commerce Market Size and Forecast by Engagement Model (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Website based

  • live streaming

Indonesia B2C E-Commerce Market Size and Forecast by Location (Gross Merchandise Value Trend Analysis, 2017-2026)

Indonesia B2C E-Commerce Market Size and Forecast by Device (Gross Merchandise Value Trend Analysis, 2017-2026)

Indonesia B2C E-Commerce Market Size and Forecast by Operating System

  • iOS/macOS

  • Android

  • Other operating systems

Indonesia B2C E-Commerce Market Size and Forecast by City

Indonesia B2C E-Commerce Market Size and Forecast by Payment Instrument (Gross Merchandise Value Trend Analysis, 2017-2026)

  • Credit card

  • debit card

  • Bank Transfer

  • prepaid card

  • Digital and mobile wallet

  • Cash

  • Other digital payments

Indonesia B2C E-Commerce Consumer Demographics

  • Market share by age group

  • Market share by income level

  • Market share by gender

For more information about this report, visit https://www.researchandmarkets.com/r/shny0j

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