International buyers and media attend ATM, hosted by hotels across the IHG portfolio of brands
Arabian Travel Market (ATM) has signed an agreement with IHG Hotels & Resorts to become the Official Hotel Partner for ATM 2023, taking place from May 1-4 at Dubai World Trade Centre.
Leading international hospitality group IHG will officially host nearly 200 of the world’s leading media and key industry buyers from the UK, Germany, Spain, France, Italy, Israel, Turkey, India, GCC, US, Egypt and South Africa.
The agreement will allow IHG to showcase its InterContinental branded properties in Dubai as well as voco Hotels, Crowne Plaza Hotels and Resorts and Hotel Indigo to leading industry professionals across the luxury, leisure, MICE and business travel sectors. In addition, IHG will also host the coveted Official ATM Party.
The theme of next year’s ATM showcase is ‘Working Towards Net Zero’ and RX (Reed Exhibitions), the organizer of ATM, will celebrate its 30th annual event by unveiling a dedicated sustainability pledge to not just ATM 2023 event more sustainable, but also to announce 30 long-term goals as ATM works towards Net Zero in line with RX Global’s promise.
Haitham Mattar, IHG’s Managing Director for IMEA, commented on the announcement, “We are delighted to extend our long-term relationship with RX as their hotel partner for the Arabian Travel Market 2023” as it aligns well with IHG’s “Journey to Tomorrow”. is – our ten-year agenda for responsible business that focuses on our people, our planet and our communities.
“The partnership represents a great opportunity for IHG to showcase the work we are doing across a range of far-reaching commitments to drive environmental and social change to meet the demand for sustainable stays from millions of our guests around the world .
“As a regular global exhibitor of RX, we have seen great attendance and interest at several of their shows around the world and ATM in particular. The success of the show was particularly evident in 2022, when the world once again met in person, building strong personal networks and long-term business relationships. The show provided a great backdrop for the launch of our new IHG One Rewards program and we look forward to continuing to explore our Middle East loyalty offering in 2023.”
ATM 2022 attracted over 24,000 visitors and hosted over 31,000 participants including 1,600 exhibitors and visitors from 151 countries across 10 halls in the Dubai World Trade Centre.
Danielle Curtis, Arabian Travel Market Exhibitions Manager, said: “Arabian Travel Market is committed to the Middle East, which has some of the most ambitious and exciting development plans in the world. This partnership with IHG represents an ideal opportunity to bring together one of the region’s leading hospitality groups with our unrivaled events platform.”
“The Official Hotel Partnership is critical to the continued success of the Arabian travel market and the correlation between attracting quality buyers and delivering a quality guest hotel experience was a key factor in attracting interest and ensuring the attendance of key travel industry professionals.”
