IHG agrees first Holiday Inn Indonesian urban beachfront resort


Images courtesy of IHG Hotels & Resorts.

IHG Hotels & Resorts has signed an exclusive partnership with holding company Agung Sedayu Group to develop the first Holiday Inn branded urban beach resort in Indonesia.

The agreement expands IHG’s portfolio of brands to 36 opened and planned hotels in the Southeast Asian country.

First Beach

The newly built Holiday Inn Resort PIK2 White Sand Beach will open in 2024 and will be the first white sand beach resort in Greater Jakarta. With 180 rooms, suites and lofts, the resort will showcase Holiday Inn’s new generation of flexible spaces with contemporary design. Guests will experience the brand’s hallmarks, including signature KidSuites.

Facilities include a restaurant, two bars, more than 2,600 square feet of meeting space, fitness center and recreation center, indoor and outdoor recreation areas and an outdoor pool.

Sustainable development

Holiday Inn Resort PIK2 White Sand Beach will be the anchor hotel in PIK2 North Jakarta, a 2,350-acre waterfront satellite city in Tangerang District. Dubbed the ‘New City of Jakarta’, it has many significant projects under development, including Indonesia’s largest shopping mall, a range of F&B facilities, a sports center and an Islamic financial district. Seamlessly integrated into its natural surroundings, PIK2 will be a smart city designed with modern technology for work, life and play.

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Phase one of PIK2 covers 1,000 ha and includes a sustainably managed development with commercial, residential and lifestyle concepts, with targets such as a 60 ha green belt and a mangrove winter garden.

Emerging Brand

Rajit Sukumaran, MD, South East Asia and Korea, IHG said, “We are delighted to extend our partnership with Agung Sedayu Group and launch the Holiday Inn Resort PIK2 White Sand Beach in Indonesia. It will be a fantastic anchor hotel for the highly anticipated PIK2 project, perfect for families and business travelers visiting this world-class waterfront city.

“We have opened eight Holiday Inn properties in Indonesia with three more planned including Holiday Inn Resort PIK2 White Sand Beach. We are confident that the brand will continue to thrive and grow in urban and tertiary markets across the country. IHG has beautiful Holiday Inn resorts throughout the region including Indonesia, Maldives, South Korea, Thailand and Vietnam. The Holiday Inn Resort PIK2 White Sand Beach is a wonderful addition to the more than 1,400 existing and planned properties across all Holiday Inn Hotels & Resorts worldwide.”

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New travel destination

Natalia Kusumo, CEO of Commercial and Hotels Division 2, Agung Sedayu Group (Amantara) commented, “With its rich 70-year history, Holiday Inn is recognized as one of the most trusted travel brands in the world. We believe having the Holiday Inn Resort PIK2 White Sand Beach as part of the White Sand Beach destination developments for the next several years is the right choice. Our overall design envisions PIK2 being the new destination in Greater Jakarta and the best place to work, live and play.”

Ipeng Widjojo, Business and Development Director of Agung Sedayu Group added: “Our vision is to develop world-class destination concepts to promote the wonders and potential of Indonesia. Infrastructures are also key aspects in PIK2, which is why we plan to open the PIK2 Interchange Toll in the fourth quarter of 2023. IHG impressed us with their innovative thinking and ideas and proved to be a great partner for upcoming Holiday Inn Resort PIK2 White Sand Beach and Hotel Indigo Jakarta Pantai Indah Kapuk. We will work together to develop hotel experiences that set the benchmark for Indonesian tourism.”

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Indonesian expansion

IHG continues to expand in Indonesia with 25 hotels opened under its Six Senses, InterContinental, Hotel Indigo, Crowne Plaza, Holiday Inn and Holiday Inn Express brands and has 11 hotels in the pipeline including brand debuts of Kimpton and Regent, both in Bali, and Hotel Indigo in Bintan.

The Holiday Inn brand itself will add the Holiday Inn Resort Bintan Lagoi on Batam Island in addition to Hotel Indigo in the fourth quarter of 2023. The dual branded property will be situated on 9.2 hectares of beachfront land in the Lagoi Bay area.



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