The leader of the medical tourism group said that in 2022, about one million people will come to Turkey and spend about $2 billion on hair transplants.
About one million people will visit Turkey in 2022 and spend roughly $2 billion on hair transplant procedures, the head of the Turkish Health Tourism Association announced, indicating a continued boom in the multi-billion dollar industry.
“Half of the $4 billion turnover in 2022 is derived from hair transplantation services,” Dr. Servet Terziler said in a news report published by Anadolu News Agency on Wednesday.
“If we assume that the foreign currency left by the average patient for hair transplantation is $2,000 dollars, we can say that 1 million people will come to Turkey for hair transplantation in 2022,” added Terziler.
By comparison in Europe, the same procedure costs $5,000 to $10,000 per patient.
Terziler previously told Daily Sabah that customers in the country mainly come from continental Europe, including Sweden, Norway, Denmark, the United Kingdom, Spain, Italy, France, the Netherlands and Germany.
“Health tourists” are coming from Brazil, Argentina, Canada and even Australia, New Zealand and Israel.
Turkey is ready to expand its health tourism sector
Turkey itself has already established itself for decades as a “go-to destination” for hair transplants, as the country has thousands of expert surgeons, according to an article on the London Economic website.
“These experts have been performing hair transplants for decades, with excellent hair transplant results to show,” the article said.
“Many people want to undergo hair transplant surgery in safe hands and Turkey is the place to find them,” it added.
At the same time, experts in the country are also widely considered to use the most advanced hair transplant technology and techniques. According to Terziler, some clinics are now starting to use robotic hair transplantation, increasing the quality of health services with technology and innovation.
Furthermore, Türkiye is also an attractive tourist destination, offering medical tourists the opportunity to do other recreational activities while completing their exchange procedures.
And Turkey is not the only world-leading hair transplant services.
According to Terziler, Türkiye will also surpass $500 million turnover in dental services and $400 million in cosmetic surgery in 2022.
Foreign tourists are also showing great interest in spa tourism, and at the same time more than 10 billion dollars have come in, he said.
Strong health infrastructure
The immediate goal for the health tourism sector is to reach $20 billion, Terziler said.
Emphasizing that Turkey has very good crisis management experience in the health sector during the coronavirus period: “Turkey’s health infrastructure is very strong. We have raised the quality to the highest level with our doctors and allied health staff.
Noting that they are receiving “very serious demand” from European countries, Terziler said that through insurance agreements between states, they are working to ensure that foreigners have access to health services in our country.
Türkiye’s largest city “Istanbul is taking a firm step towards its goal of becoming the health tourism capital of the world,” he said.
He said that due to the stagnation during the COVID-19 pandemic due to travel restrictions around the world, the pent-up demand during that time has led to a concentration in 2022.
“We are also very optimistic for 2023.”
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Source: TRTWorld and agencies