Golf Travel Market is the most important fair

Rome, the world center of golf tourism. The International Golf Travel Market, the most important fair for organizers specialized in golf tourism, starts in the Eternal City and the Ryder Cup 2023. At the Nuvola di Fuksas there are eight hundred buyers for four hundred fields scattered throughout our country.

Golf Travel Market, Schedule

An impressive figure that becomes immense when we think of all that Italy has to offer just a few meters from any golf course. We think of archaeological, architectural, scenic and even gastronomic beauties.

A golf tourism with millionaire potential, but still with clipped wings for many, many reasons. We’re all hoping to take it to new heights could be next September’s Ryder Cup, the third most watched sporting event on earth after the Olympics and the World Championships.

“The Tourist Golfer Stays Longer and Spends More” We know all about the tourist who lugs his bag of sticks around the beautiful country. Maria Elena Rossi, Marketing Director of ENIT (National Tourism Agency), is present at the Golf Travel Market to trace the identikit: “He is a traveler who stays at least a week longer than the others and spends twice as much like the tourist in Italy (one hundred euros a day).

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So he is not satisfied with just one field and wanders from one to the other. He’s a guy who’s out and about even in the off-season. He has non-golfing companions and together they also enjoy the surrounding beauties, food and wine and shopping.

For sports holidays, Italy welcomed 209,000 international travelers in 2021, who made 749,000 overnight stays and spent 104 million euros. The specificity of tourism in a golf version is dramatically simple. No other sport allows you to play exactly where the champions play.

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A football fan will step onto the pitch of San Siro or Camp Nou but will never play on it. The same goes for basketball, volleyball, cycling, tennis…. Golf is different: Guidonia Montecelio’s Marco Simone will host the Ryder Cup until October 1st 2023, but will be available to all amateur golfers from October 2nd.

An Australian, a Japanese or an amateur from Cuneo can book and play on the Ryder Cup 2023 field. Not on a reconstruction, not on a faithful replica, but on the same fairways and greens that McIlroy had passed a few days earlier.

Cream and Scheffler. “I played on the Ryder Cup course” is a priceless phrase. That’s why there are no more hotels in Rome between the end of September and October 2nd. International and private agencies have moved in time and sniffed the business.

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According to Enit CEO Roberta Garibaldi, “We saw how this was a driving force for the sector in the other countries where the event was held. This will help give a further boost to Italian tourism”.

And the Paris figures show it very well. “Bringing the Igtm to Rome – explains Ryder Cup Director Gian Paolo Montali – was another challenge we won, as was hosting the same competition next year. We will give the world the image of a city, a region, but also a whole country where there are spectacular golf courses.

And the citizens of the world with a passion for the sport will surely want to come to Rome and play where the Ryder Cup was held.”

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