France B2C Ecommerce Market Opportunities Databook 2022: 100+ KPIs on Ecommerce Verticals, Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Demographics, 2017-2026 –

DUBLIN–(BUSINESS WIRE)–The “France B2C E-Commerce Market Opportunities Databook – 100+ KPIs on E-Commerce Verticals (Shopping, Travel, Food Service, Media & Entertainment, Technology), Market Share by Key Players, Sales Channel Analysis, Payment Instrument, Consumer Added Demographics – Q2 2022 Update report Offer.

B2C market in France is expected to grow at 12.20% annually to reach US$145,937.8 million in 2022.

The medium to long-term growth story of the B2C e-commerce industry in France promises to be attractive. B2C e-commerce is expected to grow steadily during the forecast period, registering a CAGR of 9.87% between 2022 and 2026. The country’s B2C e-commerce gross merchandise value is set to grow to $212,674.8 million in 2026 from $130,068.2 million in 2021.

The B2C e-commerce industry has seen strong growth in recent years, especially since the outbreak of the global pandemic in 2020. The increasing consumer shift to online shopping channels has fueled the growth of the e-commerce industry in France continued support in 2021. The 12 months of 2021 have also been seen as the year of consolidation for the e-commerce industry.

Driven by the global outbreak of the pandemic, the French B2C e-commerce industry is poised for further growth in 2022. While online purchases have skyrocketed during the pandemic, one trend that has emerged is to buy environmentally, ethically and responsibly, including buying from French websites. The growing market size means growing competition between national and global players. Consequently, players are expected to increase their investments in new technologies such as artificial intelligence, voice search and virtual reality.

Additionally, the advent of social commerce is expected to become the next growth driver for the French e-commerce industry. While the market has seen growth across various e-commerce sectors, travel and tourism has seen a strong growth recovery in 2021. With the segment expected to return to pre-pandemic levels in 2022, the online travel and tourism industry will continue to support industry growth in France over the next three to four years.

Faced with increasing consumer demand, brands are now selling products from their old collections under the second-hand label. This trend is expected to continue to accelerate, which will support the growth of the overall B2C e-commerce market in France over the next three to four years.

The report also covers niche trends such as market size by live streaming engagement model and cross-border shopping. It also covers the share of e-commerce spend by operating system, device (mobile vs. desktop), and city.

Ecommerce platforms are expected to increase their investments in virtual reality, artificial intelligence, and voice search

Amidst the growing e-commerce market in France, competition in the industry has also increased significantly in recent years. In order to increase their market share, players are trying to increase customer satisfaction and hence are turning to new technologies that allow them to build customer loyalty.

Virtual reality and artificial intelligence improve the user experience and thereby increase the sales opportunities for e-commerce platforms. In France, online shoppers use Google Image to perform a reverse search to find online stores that sell the product they want. Consequently, the publisher expects that over the next three to four years, e-commerce platforms will increase their investments in virtual reality, artificial intelligence and voice search to increase customer satisfaction.

Social selling is expected to become the next growth driver for the e-commerce industry in France

In 2021, social commerce was gaining traction among consumers worldwide, and France is no different. This trend is expected to accelerate in France as more consumers are expected to turn to social networking sites to continue completing their purchases online. This trend is much higher among younger generation consumers. Consequently, several companies in the country are using social networking sites to reach younger audiences and generate more sales.

Global e-commerce retailers are entering the high fashion luxury space in Europe to expand their market share

The online retailer is now focused on providing brands and designers with innovative resources to attract the fashion-loving customer base in the European region. This retailer’s strategy is to target the five wealthiest nations in Europe, including France, to drive long-term business growth

  • In May 2022, e-commerce giant Amazon expanded with high fashion products in Europe including France, UK, Germany, Italy and Spain. The retailer entered the European region following the successful launch of Luxury Stores in the United States in 2020.

  • Amazon launched Luxury Stores to offer a new shopping experience for established and emerging luxury fashion and beauty brands. Now, the retailer has enhanced the experience by introducing virtual window videos of models in the Luxury Stores microsite shows.

  • Amazon now features nine designers on its website, including Elie Saab, Altuzarra and Jonathan Cohen. Other designers who sold the US version saw sales soar to 30%.

  • Importantly, these luxury fashion brands are expected to offer free delivery and, again, maintain the same e-commerce model as the retailer. In addition, brands have the choice of distributing through their warehouses or Amazons.

Therefore, the world’s largest online retailer intends to offer fashion-savvy customers the convenience of mobile shopping and fast delivery, served by exclusive boutiques and well-stocked stores. This is expected to attract a significant number of customers to the fashion hub of France in the medium to long term.

French retail giants are entering the social commerce space to expand their customer reach

With the shift in consumer tastes and preferences, retailers are taking digital initiatives to expand market share in the country. French retailer Carrefour, which launched its e-commerce platform in October 2020, has now announced the development of its social commerce platform to offer a unified experience to its millions of customers.

  • In February 2022, Carrefour partnered with Brut, a leading digital media company in Europe, to create Brut Shop, a social commerce marketplace or live shopping platform.

  • Through this platform, customers can access a unique website to make their online purchases while participating in live streaming video events on social networks.

  • The French retail giant, which said nearly 60% of Carrefour customers are interested in live shopping, is using its retail and social media strengths to attract more customers in the country.

Carrefour will be able to attract young customers, drive e-commerce conversions while increasing both differentiation and customer loyalty with its products.

The entry of the leading food retailers in France into the quick commerce space is expected to intensify competition in the online food service segment over the next three to four years. Grocery and fresh food delivery start-ups are conducting funding rounds to compete with regional and global giants in France. As competition in the online grocery and grocery delivery space in France continues to intensify, France-based companies are conducting rounds of funding to compete with regional and global giants in the country.

  • In December 2021, La Belle Vie, one of the leading grocery and fresh food delivery services, announced that it had raised €25 million or $28 million in its Series B funding round led by Left Lane and Quadrille Capital. In particular, the investment of 25 million euros means that the company has raised 42 million euros since its inception.

  • The company plans to use the funding round to fund its expansion and presence in additional French cities through the end of 2022. Founded in 2015, the online grocery platform offers more than 17,000 everyday items and other products. With its proprietary supply chain solution, the company ships 15,000 orders per week. Specifically in the IIe-de-France region, the company delivers products to more than 1,300 cities within one to three hours.

In addition to its plans to expand and strengthen its presence in more French cities, the company also plans to accelerate the growth of its quick commerce solution, Bam Courses, launched in September 2020. Currently, Bam Courses operates in Paris, offering a 15-minute delivery service using the capital’s seven distribution centers.


companies mentioned

  • Amazon

  • Discount

  • eBay

  • Fnac

  • Leroy Merlin

  • Deliveroo

  • E. Leclerc Drive

  • Hello Fresh

  • Jumia food

  • Uber eats


  • G7 taxis

  • Omio

  • SNCF connection

  • tripadvisor

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