Financial needs of UAE nationals continue to be our key focus: says Emirates NBD

  • UAE nationals benefit from a range of tailor-made offers

DUBAI, UAE: UAE nationals are the focus of the latest branding campaign by Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region. The bespoke branding campaign from Emirates NBD, a local brand and national banking champion, engages Emirati customers and informs them about the bank’s various bespoke offerings under the motto ‘We speak your language’.

As part of its brand promise, Emirates NBD has increased its commitment to support UAE nationals with tailored solutions that take into account their needs, spending habits and a family-based approach to managing finances.

The bespoke offering is based on the bank’s insight into the banking and lifestyle needs of Emirati consumers and aims to enable Emirati families to benefit from a consolidated banking relationship with Emirates NBD and specialized offerings.

A family approach – Emirates Package:

As the UAE’s leading local banking group, Emirates NBD has a strong commitment to the local community, including preferential terms and pricing for the bank’s extensive range of bespoke offerings to UAE national customers across accounts, cards, loans and investment products.

Immediate family members can open family savings accounts and pool their individual account balances to take advantage of higher interest rates without requiring a paycheck or maintaining a minimum balance. Account holders will continue to maintain their individual bank accounts as usual and receive separate monthly statements while enjoying benefits applicable to the combined relationship.

Emirati customers also receive additional benefits including competitive fixed deposit rates, free payroll accounts with no minimum balance, daily banking with no minimum balance or salary requirements and a GlobalCash card to manage travel expenses for free. Finally, Emirati parents can open an EarlySaver account for their children to start saving and planning for their future early.

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Tailored Lifestyle Offer – Emirati Visa Signature Debit Card:

Emirates NBD’s Emirati Visa Signature Debit Card is an exclusive card for UAE nationals, developed in partnership with Visa, the global leader in digital payments, with lifestyle offerings tailored to Emirati tastes and preferences.

The card is free of annual fees and offers a wide range of outstanding benefits in the UAE and around the world, including access to exclusive privileges across Visa’s entire luxury hotel collection, which includes some of the most famous and prestigious properties in the world. Cardholders enjoy automatic room upgrades, complimentary breakfast and VIP guest status, as well as use of Visa Signature’s Global Concierge Service and free access to over 1,000 airport lounges worldwide via LoungeKey. In addition, they enjoy features such as free shopping protection, travel inconvenience insurance and international medical assistance. In addition, UAE national customers have access to exclusively curated offers and premium benefits such as golf privileges, spa, beauty and wellness packages and premium dining offerings at more than 3,000 outlets across the UAE.

In line with Emirates NBD’s commitment to provide Emirati customers with a unique experience that reflects their national identity and pride, the debit card is made from high-quality smart metal that stands out for its premium design.

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Reward Options – Draws, Special Offers on Cards and Loans:

As part of its commitment to creating rewarding opportunities for UAE domestic customers, Emirates NBD has a special drawing pool for UAE domestic customers, offering them the chance to win luxury cars and watches.

Emirati customers can enjoy bonus travel miles, points, complimentary elite memberships and more when they sign up for Emirates NBD credit cards, as well as gain access to exclusive loan rates and benefits.

Marwan Hadi, Executive Vice President and Head of Retail Banking at Emirates NBD, commented on the bank’s commitment to the financial needs of UAE nationals said: “As a leading local bank, we are excited to create bespoke, world-class banking experiences that meet and support the financial and lifestyle needs of UAE citizens. As a local financial institution, we have curated our offer for Emiratis based on our decades of experience and our in-depth insight into their banking and lifestyle habits. Our new branding campaign uses language that resonates with UAE nationals, while our tailored offerings reinforce our commitment to support Emiratis with distinctive and innovative solutions that enable them to meet their ambitious needs and provide them with a banking platform that meets their needs.”


About Emirates NBD

Emirates NBD (DFM: Emirates NBD) is a leading banking group in the MENAT (Middle East, North Africa and Turkey) region with a presence in 13 countries and serving over 17 million customers. As of 30 June 2022, total assets were AED 711 billion (equivalent to approximately USD 193 billion). The group has branches in United Arab Emirates, Egypt, India, Turkey, Kingdom of Saudi Arabia, Singapore, United Kingdom, Austria, Germany, Russia and Bahrain and representative offices in China and Indonesia with a total of 900 branches and 4,086 ATMs / SDM’s. Emirates NBD is the leading financial services brand in the UAE with a brand value of US$3.7 billion.

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Emirates NBD Group serves its clients (individuals, corporations, governments and institutions) and helps them achieve their financial goals through a range of banking products and services including Retail Banking, Corporate and Institutional Banking, Islamic Banking, Investment Banking, Private Banking and Asset Management, Global Markets and Treasury and Brokerage. The group is a key player in the global digital banking industry, as 94% of all financial transactions and inquiries are conducted outside of its branches. The group also operates Liv., the lifestyle digital bank for millennials.

Emirates NBD contributes to building a sustainable future as an active participant and supporter of the UAE’s key development and sustainability initiatives, including financial well-being and empowering determined people. Emirates NBD is also an early supporter of the Dubai Can Sustainability Initiative, a city-wide initiative aimed at reducing the use of single-use plastic bottled water.

For more information on Emirates NBD please contact:
Ibrahim Sowaidan
Senior Vice President
Head – corporate affairs of the group
Emirates NBD
Email: [email protected]
Tricia Kaul
asda’a bcw; Dubai, United Arab Emirates
Email: [email protected]