Cover Genius and Turkish Airlines Launch Partnership to

NEW YORK and AMSTERDAM, Oct. 06, 2022 (GLOBE NEWSWIRE) — Cover Genius, the leading embedded insurance company, today announced a partnership with Turkish Airlines, the world’s largest international airline, to strengthen their comprehensive travel protection for global passengers. With this partnership, Turkish Airlines passengers are protected for international and domestic travel right in the booking path through Cover Genius’ award-winning global distribution platform. XCover.

“During the pandemic, traditional insurers disappeared and travelers were left with policies that didn’t protect them in times of need,” said Angus McDonald, CEO and co-founder of Cover Genius. “It’s time to modernize travel insurance and our partnership with Turkish Airlines offers millions of passengers worldwide embedded protection with easy-to-understand policies and instant claims payments so they can book their next trip with confidence.”

Cover Genius’ tech-forward approach enables airlines, online travel agencies (OTAs) and other travel providers to seamlessly integrate tailored protection for every source and destination right into the buying process. Customers have the ability to dynamically bundle and unbundle coverage to protect them from their individual concerns and, should anything go wrong during their trip, be backed by an industry-leading Net Promoter Score (NPS) of +65and instant claim payouts in 90 currencies.

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“We broke new records in July and August 2022 and increased seating capacity by 14%. It is important for us to work with an insurtech partner that can keep up with our rapidly expanding global footprint. Cover Genius’ tech-forward approach enabled seamless integration across 56 countries to provide our passengers with comprehensive, easy-to-understand protection within the booking path for a convenient travel experience,” said Harun Baştürk, SVP, Sales (I. Region).

This announcement follows a worldwide travel survey, conducted by and commissioned by Cover Genius, which shows that 45% of travelers would prefer to buy protection again from their travel provider, agent or airline rather than through other sources such as credit cards that track an NPS Claims had (Net Promoter Score) of -34, a significantly lower score compared to industry benchmarks. The main reason for their intention to switch is convenience.

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Cover Genius and Turkish Airlines will present themselves together at the World Aviation Festival on October 6, 2022 at 11:45 a.m. in the session “The Evolution of Embedded Insurance for Airlines”.

The score includes all types of claims and claim outcomes across our partner network, excluding partners with fewer than 30 claims and those not rated by Cover Genius.

About Cover Genius
cover genius is the embedded insurance insurtech protecting the global customers of the world’s largest digital companies including Booking Holdings, owner of Priceline, Kayak and, Intuit, funnel, sky scanner, Ryanair, Descartes ShipRush, zipper and SeatGeek. Were too available at Amazon, flip card, eBayWayfair and Southeast Asia’s largest company, Shopping. Cover Genius’ vision is to protect all customers of the world’s largest online companies XCoveran award-winning global distribution platform for any line of insurance or warranty, with an instant claims API boasting an industry-leading NPS of +65.

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Together, Cover Genius and partners develop solutions that integrate protection licensed or authorized in over 60 countries and all 50 US states.

The score includes all types of claims and claim outcomes across our partner network, excluding partners with fewer than 30 claims and those not rated by Cover Genius.

About Turkish Airlines
Turkish Airlines is the national airline of Turkey and the country’s largest airline. Turkish Airlines operates a network of domestic flights throughout Turkey and international flights to the Middle East, Europe, Africa, North America, South America and Asia. The airline operates passenger services through its main hub at Istanbul Airport. The airline shifted its hub operations from Ataturk Airport to the new Istanbul Airport as part of a phased program that was completed in mid-2019. Turkish Airlines is also a member of the Star Alliance.

media contact
Shelly Petri
Senior B2B Marketing Communications Manager

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