Press Release – New Zealand Trade and Business
Invest New Zealand, part of New Zealand Trade & Enterprise, has unveiled a new global investment initiative called Do Good, Do Well, which aims to attract a new generation of investors and investments to New Zealand. New Zealand promotes…
Invest New Zealand, part of New Zealand Trade & Enterprise, has launched a new global investment initiative called “Do good, do it well’ which aims to attract a new generation of investors and investments in New Zealand.
New Zealand has fostered a sustainable, inclusive and innovative business culture that has subsequently created an environment that delivers both societal and financial benefits.
For many years, New Zealand has boasted some enviable, world-leading stats surrounding its values-based business culture, including being ranked first in the world when it comes to corruption and macroeconomic stability, and targeting 90% renewables by 2025 To have energy with net zero carbon emissions by 2050.
The power of a values-based approach is growing in the global business community, with an international study by Deloitte naming societal impact as the most important factor in evaluating executives’ annual performance. 34% of companies believe that social impact is the most important indicator of success, even more so than customer satisfaction, financial performance or employee retention[1].
New Zealand’s Minister for Economic Development, Stuart Nash, unveiled the new initiative at an investor-migrant event in New York, where he said: “New Zealand doesn’t just strive to be the best in in the world, we also want to be the best to the the world. This new investment initiative from Invest New Zealand underscores the importance of sustainable, inclusive and innovative businesses as key to driving economic growth.”
The insight is further supported by research showing that serving the interests of the planet and people need not be at odds with profit. More than 75% of executives and investors believe that environmental, social and governance initiatives create long-term business value. Businesses are now more aware than ever that they must protect others to protect their own financial interests[2].
There are hundreds of sustainable and innovative investment opportunities in New Zealand including: Dawn Aerospace, which is pioneering sustainable space travel; WoolAid, which reduces waste with merino wool bandages; and Xero, which champions workplace wellbeing through cloud-based computing software.
Dylan Lawrence, General Manager of NZTE’s investment team, added: “New Zealand is known around the world for having a strong sense of environmental and social justice, and in recent years that has become increasingly attractive to global companies that are keeping up with changing consumer and societal demands.
“Whether it’s Cogo, a digital tool that empowers individuals and businesses worldwide to measure, reduce and offset their impact on the climate, or Kono, an artisanal food producer that is part of the thriving 70th… -Billion Dollar Māori Economy Contributes, We Are This proves time and time again that purpose and profit can go hand in hand.”
The new investment plan will be implemented in key international markets including the United States, United Kingdom and Germany to attract productive, inclusive and sustainable investment opportunities that increase economic benefits for New Zealand’s well-being.
Content sourced from scoop.co.nz
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