The global hotel company is growing across all chain size segments, adding a robust collection of soft-brand hotels

PHOENIX, September 21, 2022 /PRNewswire/ — BWH Hotel Group, one of the world’s leading hospitality companies, is expanding its footprint with the addition of several new hotels in select regions around the world. A modern and innovative global hospitality powerhouse with 18 distinctive brands across all chain size segments – from luxury to economy – BWH Hotel Group today announced the addition of new hotels in Europe, Asia and North America. New properties have been added in countries like France, Germany, Austria, England, The United States and Thailandamong other.

“Guests are once again traveling for both leisure and business. A variety of hotels in all chain size segments offer our guests hotels for every purpose and need when planning their global travels,” said Larry Cuculic, President and Chief Executive Officer, BWH Hotel Group. “Despite the challenges of recent years, the BWH Hotel Group has a strong foundation that will help us to further expand our portfolio. We are excited to add these hotels and will look to grow our brands in key destinations around the world.”

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Select hotels joining the portfolio include:

With these new hotels, the BWH Hotel Group has now expanded its portfolio by almost 200 hotels Europe, Asia and North America last year with another 90 due to open before the end of the year. With a portfolio of around 4,500 hotels in over 100 countries and territories worldwide, the BWH Hotel Group is positioned for continuous growth and offers travelers and developers worldwide unique offers and experiences.

In addition, the BWH Hotel Group has expanded its collection of soft brand hotels. In the past year, the leading hotel company worldwide added more than 60 soft-brand hotels to its soft-brand collection, including BW Premier Collection®, BW Signature Collection®, WorldHotels™ Collection and SureStay Collection®.

Hotels have joined the portfolio in countries such as The United States, Canada, Italy, Scotland and Sweden, among other. Selected properties include:

  • Independence Park Hotel, BW Premier Collection (Philadelphia, Pennsylvania)
  • The Hub Murray Hill, BW Premier Collection (New Providence, New Jersey)
  • Palazzo Gatto Art Hotel & SPA, BW Premier Collection (Trapani, Italy)
  • Fountain Park Hotel, BW Signature Collection (Fountain Hills, Arizona)
  • Ten Hotel, BW Signature Collection (Upplands Vasby, Sweden)
  • Villa Inn & Suites, SureStay Collection by Best Western (Ontario, Canada)
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“Our collections are growing rapidly around the world and we aim to continue expanding our portfolio,” he said Brad LeBlanc, Senior Vice President and Chief Development Officer, BWH Hotel Group. “Soft branding allows owners to maintain their independence and uniqueness while being connected to the global distribution network of BWH Hotel Group. Soft branding will continue to be a key focus for our company as we expand into target markets and countries in key regions.”

All hoteliers who recently joined the BWH Hotel Group benefit from the brand’s reputation for superior guest service and gain access to the award-winning Best Western Rewards® (BWR) program, which has nearly 50 million members worldwide. To find out more about BWR’s current fall promotions, click here.

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You can find more information about the BWH Hotel Group at:

About the BWH Hotel Group®

BWH Hotel Group is a leading global hospitality network comprised of three hotel companies including WorldHotels™ Collection and Best Western® Hotels & Resorts and SureStay Hotel Group®. The global network includes around 4,500 hotels in over 100 countries and territories worldwide*. With 18 brands in all chain segments, from economy to luxury, BWH Hotel Group meets the needs of developers and guests in every market.

*Numbers are estimates, may vary and include hotels currently in the development pipeline.

Media contact:
Katie Ray
Director of Public Relations
[email protected]

SOURCE Best Western Hotels & Resorts

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