Since the notorious exceptional spy James Bond premiered in 1962 with “Dr. No,” viewers were mesmerized by his world of daring missions, devious villains, beautiful women and Vesper martinis (shaken, not stirred, of course). Now, to celebrate 60 years of 007, the creators of the long-loved franchise have secured their first-ever travel partner, Black Tomato, to collaborate on private Bond-inspired travel experiences, beginning with a multi-country itinerary in Europe.
“It’s an honor that Black Tomato was chosen to bring the spirit of 007’s journeys to life and a personal thrill to make these epic adventures a reality,” said Tom Marchant, Founder of Black Tomato. “Bond films have been a significant part of my life, from the founding years to the present, and over time I’ve come to deeply appreciate the importance of the destinations themselves in making 007 such an icon and it has been a career highlight to bring these journeys to life for the first time ever.”
Marchant tells men’s magazine that he and his team at Black Tomato have long admired the touchpoints that represent Bond: elegant and sophisticated, daring and effortlessly cool. “In return, we are deeply committed to creating truly remarkable, out-of-this-world travel experiences that reflect his inimitable charisma.”
To plan The Assignment: Europe, the debut travel experience for Bond, Black Tomato worked closely with EON Productions, speaking to their longtime location scouts who worked on the actual productions. The result is a 12-day voyage that pays tribute to 007’s inimitable style, taking intrepid travelers to multiple European locations by car, boat and seaplane.
“As a brand, we share a passion for storytelling, adventure and striving to provide our customers with an excellent experience where only the best is good enough. ‘The Assignment: Europe’ represents the union of the carefully crafted and curated world of Bond with the rich travel narrative that is present in all films from their inception 60 years ago to the present day.”
While some details about the trip remain top secret, we do know that it will begin in Bond’s hometown of London, with artfully curated experiences spanning arts, culture and adventure with uncompromising luxury.
“The Bond franchise represents elegance and power,” says Marchant. “Exciting yet elegant, smart yet approachable, Bond has discerning tastes, from the cocktails he drinks to the cars he drives to his company, and the Bond brand holds similarly high standards. It’s not just heartbreaking antics that endear Bond to everyone, it’s an accomplished elegance and coolness, no matter the situation.”
A guaranteed place to visit next to Londontown is Lake Como, with experiences inspired by the 1989 film Licence to kill. Departing from the private jetty of a luxury hotel, guests take part in a private master class in the 007 skill of water skiing along the Moltrasio coast before boarding a private seaplane with a world champion glider pilot to fly over some of Italy’s most picturesque towns like Bellagio and Varenna.
Other Bond-inspired highlights include flying over the villain Mr. White’s villa La Gaeta lake house and strolling through the gardens of Villa del Balbianello, both of which were filmed in the 2006 film Casino royale. The program concludes at the famous Casino de Monte-Carlo in Monaco, where guests have exclusive access to the casino’s private rooms for an evening of gambling.
“This partnership isn’t just about visiting the locations where these films were filmed – it’s about creating an adventure that’s inspired by and pays tribute to Bond’s signature style and excellence,” adds Marchant . “From the exclusive VIP rooms of the Casino de Monte Carlo to the stables of Europe’s most prestigious equestrian center in Chantilly, travelers can expect uncompromising luxury and unparalleled access.”
Some details of this spy-worthy itinerary won’t be revealed until next March, but if that sounds right up your alley, remember that only 60 limited-edition Private Tours will be available.
Subscribe to YouTube for access to exclusive gear videos, celebrity interviews and more!