Bamboo Airways Begins Digital Transformation with Amadeus Partnership

Bamboo Airways has partnered with Amadeus as the Vietnamese airline seeks to improve operations.

The airline, part of FLC Group, will implement Amadeus Alta PSS as well as other solutions to improve revenue management and the digital experience.

The Alta PSS will enable Bamboo Airways to provide a more efficient reservations service to front-line staff who help customers purchase, change and use airline services.

Javier Laforgue, Executive Vice President – ​​Travel Unit & Managing Director Asia Pacific, Amadeus, said: Bamboo Airways is joining a community of the world’s leading airlines and we are honored to welcome the airline to the Amadeus family. Since inception in 2017, we have developed a strong working relationship with Bamboo Airways and are excited to start a new chapter with the airline. We believe that our advanced technology will enable Bamboo Airways to become one of the leading airlines in Asia by offering a premium travel experience to its passengers.

Bamboo Airways Airbus A321neo Registration: VN-A589.  Image by Steven Howard from Click to enlarge.

Bamboo Airways Airbus A321neo Registration: VN-A589. Image by Steven Howard of

Bamboo Airways will also implement the Amadeus Network revenue management solution, which is equipped with artificial intelligence capabilities.

The technology will allow the airline to increase revenue across its network as it builds routes through connection hubs, codeshares and other partnerships.

Thanks to sophisticated algorithms, it will also enable live data and customer selection modelling, ensuring Bamboo Airways can efficiently forecast passenger demand and willingness to pay while helping to respond quickly to changing market conditions.

In addition, the airline will implement a modern front-end solution, Amadeus Reference Experience, for booking, self-service check-in and self-reaccommodation workflows.

The technology will enable the airline to create a seamless customer experience across the Bamboo Airways website and other digital channels. The solution features a customizable user interface built on top of the Digital Experience Suite’s orchestration engines, allowing the airline to design their online experience with built-in configuration options.

Nguyen Manh Quan, CEO of Bamboo Airways, said: “Working with a key partner like Amadeus is the first step in Bamboo Airways’ digital transformation to enhance technology systems and leverage customer experiences. Our launch of the Alta PSS and other digital solutions marks a critical breakthrough in our business strategy, creating a launch pad to succeed in international markets, join the world’s largest airline alliance across the board and confirm our global status.

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Bamboo Airways currently operates nearly 170 flights per day and has a growing fleet of 30 aircraft including Boeing 787, Airbus A321 and Embraer E190.

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