Singapore– The Ascott Limited (Ascott), the wholly owned accommodation division of CapitaLand Investment Limited (CLI), has launched a global TikTok campaign – the #Infin8Citadine’s Global TikTokers Challenge. The challenge will see eight TikTok influencers from different countries including Australia, France, Indonesia, Japan, the Philippines, Singapore, the United Arab Emirates and Vietnam create weekly themed content to compete for a grand prize – a 24-day stay in eight Citadines hotels different cities. In celebration of Citadines’ For The Love of Cities brand refresh, the challenge will also expand weekly giveaways for TikTok fans, with over two million points towards Ascott’s loyalty program – Ascott Star Rewards (ASR), which are awarded for redeeming free stays and more are available. The campaign will appear prominently on Ascott’s newly launched TikTok channel (@discoverasr).
How the challenge works
During the month-long challenge, eight selected TikTok influencers* from around the world will be hosted at participating Citadines properties**. In doing so, they capture content around Citadines’ branded programs and the endless opportunities for guests to live, work and play in and around the properties in the cities they represent. From promoting an active lifestyle to sharing insider tips through active∞, introducing local coffee cultures and the latest cafes to highlight the brand’s passion for coffee; Content is published each week on TikTok influencers’ respective channels and on @discoverasr.
TikTok followers who comment and like the #Infin8Citadines content produced by these eight influencers over three weeks have a chance to win 80,000 ASR points to redeem for free stays (nine winners per week). To qualify for the weekly giveaways, followers must be an ASR member, follow Ascott’s TikTok account (@discoverasr), comment and like the influencers’ videos reposted on the @discoverasr channel.
In the final week of the #Infin8Citadines Global TikTokers’ Challenge, the “most influential” TikTok influencer out of the eight wins the grand prize – a 24-day stay at Citadines homes in eight different cities. The grand prize winner will be selected based on the highest engagement achieved with their content and the most sign-ups to the ASR loyalty program during the campaign period.
Tan Bee Leng, Managing Director of Brand and Marketing at Ascott said: “Ascott is thrilled to launch our first-ever TikTok Challenge in partnership with some of the most creative content creators on TikTok. In total, these eight TikTokers from all over the world have accumulated more than 600,000 fans and over 8.2 million likes for their videos so far. We look forward to new engaging content that will allow travelers to discover what Citadines has to offer alongside the many benefits of our ASR program; and most importantly, we help our guests to come up with different ideas to best live, work and play in each city.”
“TikTok was the most downloaded app in Asia Pacific in 2021. From city hacks and destination deals to accommodation reviews, travel-related content has proven to be some of the most engaging on TikTok. As the platform continues to grow in popularity as a source of travel inspiration, Ascott is excited to launch our TikTok channel @discoverasr to connect with this growing demographic of next-generation travelers.”
With the ASR program, guests can enjoy priority check-in, birthday discount e-vouchers, branded arrival experiences and welcome amenities or unique gifts customized for all Ascott brands. Guests can sign up here: https://www.discoverasr.com/en/sign-up.
*Participating TikTok Influencers in #Infin8Citadines Global TikTokers’ Challenge:
**Participating Citadines Properties in the #Infin8Citadines Global TikTokers’ Challenge:
- Citadines Connect Sydney Airport (Australia)
- Citadines Tour Eiffel Paris (France)
- Citadines Sudirman Jakarta (Indonesia)
- Citadines Namba Osaka (Japan)
- Citadines Bay City Manila (Philippines)
- Citadines Raffles Place Singapore (Singapore)
- Citadines Culture Village Dubai (UAE)
- Citadines Marina Halong (Vietnam)
More information on #Infin8Citadine’s Global TikTokers Challengeplease visit https://www.discoverasr.com/en/infin8citadines.
About The Ascott Limited
The Ascott Limited (Ascott) is a Singapore company that has grown into one of the leading international accommodation operators. Ascott’s portfolio includes more than 200 cities in over 30 countries in Asia Pacific, Central Asia, Europe, the Middle East, Africa and the United States.
Ascott has over 78,000 operating units and over 57,000 units under development, totaling over 135,000 units across over 800 properties.
The company’s serviced apartment, coliving and hotel brands include Ascott The Residence, The Crest Collection, Somerset, Quest, Citadines, lyf, Préférence, Vertu, Harris, Citadines Connect, Fox, Yello, Fox Lite and POP!.
Ascott’s loyalty program, Ascott Star Rewards, offers members exclusive benefits when they book their stays at participating hotels directly with Ascott.
Ascott, a wholly owned subsidiary of CapitaLand Investment Limited, pioneered the first international class serviced apartment in the Asia Pacific region by opening The Ascott Singapore in 1984. Today, the company has a proven track record of more than 30 years in the industry and award-winning brands that are recognized worldwide.
Visit www.discoverasr.com for more information.
About CapitaLand Investment Limited
Headquartered and listed in Singapore, CapitaLand Investment Limited (CLI) is a leading global real estate investment manager (REIM) with a strong presence in Asia. As of December 31, 2021, CLI managed approximately S$122.9 billion in real estate assets and approximately S$86.2 billion in managed real estate funds (FUM) held through six listed real estate investment trusts and business trusts and 29 private funds Asia Pacific, Europe and USA. Its diversified real estate asset classes include integrated developments, retail, offices, housing, industrial parks, industrial, logistics and data centers.
CLI aims to scale its FUM and fee-related revenue through its full range of investment management and operational capabilities. As a publicly traded investment management division of CapitaLand Group, CLI has access to the development capabilities and pipeline investment opportunities of CapitaLand’s development division. As part of the established CapitaLand ecosystem, CLI is different from other REIMs.
As part of the CapitaLand Group, CLI places sustainability at the heart of everything we do. As a responsible real estate company, CLI contributes to the environmental and social wellbeing of the communities in which it operates by providing long-term economic value to its stakeholders.
Visit http://www.capitalandinvest.com/ for more information.