Amenitiz acquires Ododo to offer training courses to independent hoteliers

Six months after its $30 million Series A raise, Barcelona-based hotel tech start-up Amenitiz has acquired hotel e-learning provider Ododo for an undisclosed sum.

Launched in 2018, Amenitiz’s operating system provides independent hoteliers and B&Bs with a property management system, website and channel manager to encourage direct bookings and reduce reliance on online travel agencies.

Based in France, Ododo offers training to hoteliers on strategies and tactics to increase direct bookings and become more profitable.

With Ododo, Amenitiz says it will further help independent hoteliers better manage their properties by democratizing access to knowledge about how to optimize their business. Amenitiz will offer Ododo’s training courses free of charge, and physical events will complement online training in the future.

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“Independent hoteliers are evolving in an ever-changing environment that requires them to be constantly alert to adapt to best practices in real-time,” said Alexandre Guinefolleau, CEO of Amenitiz.

“However, the day-to-day management of a hotel is so busy that they do not have time for this monitoring. This is where we want to help them, and the acquisition of Ododo is part of our strategy to offer hoteliers what they really need: an all-in-one tool adapted to their daily challenges, as well as practical advice that is applied on a daily basis basis that enables them to directly influence their results.”

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Amenitiz also plans to launch a multilingual training program called Hotel Club, which will give hoteliers free access to training and the Ododo Accelerator, regardless of whether they are Amenitiz customers.

As part of the deal, Ododo founder Marc-Antoine de la Rüe du Can will join Amenitiz as Head of Content.

“Helping independent hoteliers navigate the many challenges and pitfalls of our industry is a passion. When Alexandre asked me to join them in the Amenitiz adventure, I saw an opportunity to help even more hoteliers,” he says.

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“With the resources at our disposal, we will revolutionize access to knowledge and expertise in an industry that desperately needs it. You have no idea how lucky I am to be able to make such an impact on the lives of people who get up every morning to make their customers happy. Now it’s our turn to make…independent hoteliers happy!”

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