The Tourism Authority of Thailand (TAT) held the “Amazing Thailand Roadshow to Switzerland-Austria-Germany 2022” on September 27-29 to promote trips to Thailand and the tourism campaign “Visit Thailand Year 2022-2023: Amazing New Chapters” in these to advertise three important traffic source markets.
Mr. Yuthasak Supasorn, TAT Governor, said: “This three-country roadshow, held for the first time in four years, was instrumental in expanding the Visit Thailand Year 2022-2023: Amazing New Chapters campaign and Thailand’s alignment towards a meaningful and responsible travel – which was well represented by the range of products and services offered by the participating Thai vendors.”
The roadshow, which visited Zurich, Vienna and Frankfurt, was attended by a strong Thai delegation of 30 hotels and DMCs from destinations across Thailand including Phuket, Phang-nga (Khao Lak), Krabi, Surat Thani (Ko Samui and Khao Sok ), Prachuap Khiri Khan (Hua Hin), Chonburi (Pattaya) and Rayong.
The three events proved to be a valuable platform for the Thai delegation to build on existing relationships with tourism industry partners in each country and to explore new opportunities, while also providing an update on the overall Thai tourism situation as the kingdom regains full international focus tourism was opened.
Effective October 1, 2022, international travelers to Thailand will no longer be required to provide proof of vaccination or ATK test results. Also, from now until March 31, 2023, the length of stay will increase to 45 days for tourists from visa-exempt countries/territories (including Switzerland, Austria and Germany) and 30 days for Visa on Arrival (VoA).
Amazing Thailand Roadshow to Switzerland
90 tour operators and travel agencies from 28 companies took part in the roadshow in Zurich on September 27, including Der Touristik Suisse, FTI, Hotelplan, TUI and Kuoni Reisen. Also present was HE Mr. Chittipat Tongprasroeth, Ambassador of Thailand to Switzerland.
The program included a market briefing for Thai sellers, a Thai product presentation, table sales for sellers and buyers totaling around 620 appointments and a draw for a return ticket between Zurich and Bangkok, supported by Thai Airways International (THAI).
Amazing Thailand Roadshow to Austria
40 tour operators and travel agencies from 30 companies took part in the roadshow in Vienna on September 28, including RUEFA Reisen, Dodo Tours, TUI and ÖAMTC REISEN. HE Ms. Morakot Sriswasdi, Thai Ambassador to Austria, was also present.
The program included a market briefing for Thai sellers, market trends and tips from invited speakers from Der Touristik, Thailand Product Presentation, table sales for sellers and buyers with a total of around 310 appointments and a draw for a return ticket between Vienna and Bangkok supported by EVA Air .
Amazing Thailand Roadshow to Germany
28 local tour operators and travel agencies from Germany took part in the roadshow in Frankfurt on September 29, including TUI, Der Touristik, Vtours and FIT Reisen. Also present were Mr. Suwapong Sirisorn, Thai Consul General in Frankfurt, and Mr. Nond Kalinta, Chief Commercial Officer of THAI.
The program included a market briefing for Thai sellers, a Thai product presentation, table sales for sellers and buyers totaling around 200 appointments and a draw for a return ticket between Frankfurt and Bangkok, supported by THAI.
The Amazing Thailand Roadshow to Switzerland-Austria-Germany 2022 followed the Amazing Thailand New Chapters Roadshow to Amsterdam, Netherlands; Ghent, Belgium and Paris, France, held May 23-25, 2022 as the TAT seeks to rebuild the number of tourists coming to Thailand from the European region.
Countries like Switzerland, Austria, Germany, the Netherlands, Belgium and France are key source markets in TAT’s plan to reach 7-10 million foreign arrivals and tourism revenue of 1.5 trillion baht by 2022. (DID)