Air France wins gold at the Grand Prix Stratgies du Design 2022


At the 36th edition of the Grand Prix Stratgies du Design 2022, Air France won gold in the Product Design/Transport Design category for the aesthetics and comfort of the travel cabin on board its new Airbus A220. This award recognizes the work of the Air France teams who, in collaboration with the agency SGK Brandimage, designed a luminous cabin in the Air France colors.

Stratgies has been organizing the Grand Prix Stratgies du Design for more than 30 years. The aim of this event is to reward the best achievements and campaigns in the field of design every year.

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The Air France Airbus A220

The Air France Airbus A220, a new generation aircraft for the short and medium-haul network, has 148 seats. It features an adjustable seat with an adjustable headrest, leather upholstery and an ergonomic seat cushion for greater comfort. The seatback features a symmetrical stitch pattern accented in the center with gray embroidery thread, creating a cushioned effect for optimal comfort. The Accent, the company’s trademark, adorns the aircraft’s front and rear cabin wall. It’s also embroidered on each seat, reinforcing the company’s identity throughout the cabin.

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The cabin, the most spacious and brightest in its category, is decorated in Air France’s signature shades of blue, with a strong presence of white providing light and contrast, and touches of red symbolizing the airline’s excellence and know-how. The rug revisits the traditional ornamental herringbone pattern and symbolizes the emblematic Haussmann-inspired world of Parisian apartments. It also plays a strong identifying role when it comes to welcoming customers and giving perspective to the whole. Large panoramic windows provide natural light while driving. From boarding to landing, 8 specially tailored cabin mood lighting settings create bright, dynamic lighting for the welcome and disembarkation stages, and softer lighting for a more relaxed, serene in-flight atmosphere.

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Click here to learn more about Air France’s Airbus A220

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