The 50 Best brand is the leading authority in the field of global gastronomy and the international beverage scene, presenting global trends and highlighting great restaurants and bars from all corners of the globe. Over the past 20 years, 50 Best has provided unrivaled guidance through its lists and events to gourmet and cocktail enthusiasts, inspiring consumers to travel and discover restaurants and bars, uncovering emerging chefs and bartenders, exploring culinary and beverage trends, and highlighting the subtleties and intricacies of different cuisines and beverage cultures from around the world.
The World’s 50 Best Restaurants was created in 2002 as the brand’s first global review of once-in-a-lifetime dining experiences and has been published annually since then. In 2013, 50 Best expanded with the launch of its first two regional lists: Asia’s 50 Best Restaurants and Latin America’s 50 Best Restaurants. In 2017, the company acquired the 50 best bars in the world, published since 2009, as well as the 50 best bars in Asia, published since 2016.
In 2019, the brand launched 50 Best Discovery, a travel and experience focused platform featuring thousands of bars and restaurants around the world approved by the 50 Best Academy of Experts.
In 2020, she conceived the groundbreaking 50 Best for Recovery program to support the hospitality industry during the coronavirus crisis, raising $1.29 million for global nonprofits and accommodations. The brand reaffirmed its commitment to the future of the industry in 2021 with the launch of 50 Next, a list of young people shaping the future of hospitality, and with several scholarship programs.
It continued to expand in 2022 with the launch of the 50 Best Restaurants in the Middle East and North Africa as well as the 50 Best Bars in North America. In 2023, the brand moves into a new area of hospitality with the launch of the 50 best hotels in the world.
As the leading global guide for smart food, drink and travel lovers, 50 Best is seen as a progressive force in the hospitality ecosystem through its listings, as well as its digital content and social media. The brand owns a number of recognized content series, including Top 50 Stories, its news and features site; #50BestTalks, his signature thought leadership event; and The 50 Best Explorers, a global travel series that uncovers hidden gem destinations. 50 Best aims to bring together communities across the hospitality sector to foster collaboration, inclusion, diversity and discovery, and help drive positive change.
Over the past 20 years, 50 Best has earned its legitimacy as a compass for current and future industry trends. The launch of the 50 best hotels in the world in 2023 is the next step in making the brand the ultimate treasure of the entire consumer experience – from travel and hotels to food and drink.
The 50 Best brand is owned and managed by William Reed, based in the UK.